What we're looking forWe're looking for a
Director, Growth Marketing & Revenue Operations to build and run Aviary's health system marketing function and own the systems behind our commercial team. Reporting to our Head of Commercial Strategy & Growth, you will shape marketing strategy and then personally execute it: writing content, building campaigns, planning our presence at industry events, and running HubSpot. About 75% of the role focuses on marketing and 25% focuses on core revenue operations.
Our approach: AI-powered workflows, human-delivered care. Across the company, our teams use AI agents every day to automate workflows and run care delivery at scale. In this role you will bring the same approach to marketing and revenue operations, building agentic outbound, enrichment and reporting workflows with a team that already works this way.
This is a senior individual contributor role. You might be the right fit if you want to own the whole marketing engine at a growing health tech company and enjoy hands-on, fast-paced strategy execution.
ResponsibilitiesIn this role, you will:
- Set and run the marketing strategy with commercial leadership, focused on brand awareness with health system executives and qualified demand for our programs
- Design and run agentic outbound workflows (e.g. automated account research and enrichment, personalized outreach sequences, and intelligent lead scoring and routing)
- Iterate on outbound marketing campaigns, channels, and sequencing with an experimentation mindset, with a daily view of MQL and SQL contributions
- Own an integrated marketing calendar across content, campaigns, conferences, webinars and other commercial initiatives
- Write and produce marketing assets yourself, including thought leadership, case studies, customer testimonials, sales enablement materials, email campaigns, and website and social content
- Build account-based programs that move target health systems from awareness to engagement to active opportunities, for both new logos and expansion of existing partners
- Equip the sales team with messaging, content and tools that make prospecting and partner meetings more effective, and turn what the team hears in the field into new campaigns
- Run our presence at conferences and industry events, from selection and budgeting through follow-up
- Own our CRM as the primary administrator for the commercial organization, including fields, lifecycle stages, pipelines, workflows, lists and automation
- Keep our CRM data trustworthy by maintaining the structure of accounts, contacts, leads and opportunities and auditing data quality with the sales team
- Build the dashboards leadership runs on, covering pipeline coverage and movement, funnel conversion, sales activity, marketing performance, forecast and OKR progress
- Measure marketing's impact on sourced and influenced pipeline, and use the results to decide where to invest next
- Improve the commercial tech stack and workflows as Aviary grows
Requirements for the Role:Must-haves:- Bachelor's degree
- 6+ years of B2B marketing experience, including meaningful time in healthcare, ideally tech-enabled clinical services or health tech selling to health systems
- Experience developing and executing content and demand generation programs aimed at senior health system executives
- Hands-on fluency with AI tools like Claude and ChatGPT in your daily work, using them to research, draft content, analyze data and automate workflows, with excellent judgment in managing accuracy, output quality, and patient data safety.
- Excellent writing; you can turn complex clinical and financial concepts into clear, compelling content, and you can show samples you wrote
- A track record of personally executing marketing programs rather than directing teams or agencies
- Strong working knowledge of HubSpot, including CRM administration, workflows, reporting, dashboards and data management
- Understanding of B2B sales processes for health systems, including pipelines, opportunity stages and forecasting
- Experience building dashboards and turning commercial data into decisions
- Strong project management and the ability to run several initiatives at once
- Comfort in an entrepreneurial environment where processes and infrastructure are still being built
- Experience running account-based marketing against a named list of health systems
Nice to haves:- Experience as the first or only marketer at a Series A to C company
- Familiarity with cardiology, cardiac or pulmonary rehab, or hospital service line economics
- Comfort with data and analytics tools beyond HubSpot (Metabase, Excel, SQL)
- Experience planning and running presence at roundtables, webinars, and healthcare conferences
Benefits- Generous PTO / sick leave / health benefits
- FSA & Commuter Benefits
- 401(k) plan
- Free lunch and snacks in the NY office
- Health and wellness stipend
