Every day, we rise to the challenge to make a difference and here's how the Director, Global Marketing - Cenerimod role will make an impact:
1. Global Brand Strategy and Planning
- Define and evolve the global brand vision, positioning, and value proposition based on scientific evidence and market insights.
- Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities.
- Lead the annual brand planning process, ensuring alignment across global and regional teams.
- Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies.
2. Pre-Launch Preparation and Market Development
- Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives.
- Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses.
- Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks.
- Establish global standards for launch readiness tracking, including KPIs and milestone dashboards.
3. Evidence Communication and Data Integration
- Translate Phase 3 clinical data into compelling, compliant brand narratives and commercial communication tools.
- Collaborate with Clinical and Medical functions on publication planning and evidence-to-value translation.
- Develop global core claims and messaging architecture in alignment with regulatory and legal guidance.
4. Market Access and Value Proposition
- Partner with Global Market Access and HEOR to define payer value stories, pricing scenarios, and early economic models.
- Support creation of the Global Value Dossier (GVD) and payer communication materials.
- Integrate market access insights into overall brand strategy and affiliate planning tools.
5. Cross-Functional Leadership and Governance
- Serve as the commercial lead on the Global Launch Readiness Team (GLRT), ensuring alignment across functions and regions.
- Partner with regional commercial leads to adapt and localize the global strategy.
- Chair brand or launch governance meetings as delegated by the Global Commercial Lead.
- Manage relationships with external vendors, agencies, and consultants supporting the Cenerimod program.
6. Financial Management and Resource Allocation
- Develop and manage the global marketing budget for Cenerimod, ensuring accurate forecasting, tracking, and reporting.
- Prioritize resource allocation in line with strategic imperatives and ROI expectations.
- Oversee third-party contracts and ensure vendor compliance with procurement policies.
7. Compliance and Risk Management
- Ensure that all activities comply with corporate policies, regulatory standards, and PhRMA / EFPIA codes.
- Work collaboratively with Legal, Regulatory, and Compliance to review materials and initiatives.
- Maintain readiness for internal audits and external inspections related to promotional or pre-launch activity.
The minimum qualifications for this role are:
- Bachelor's degree in Life Sciences, Business, or related field required.
- Advanced degree (MBA, MSc, PharmD, or equivalent) preferred.
- Minimum 10 years of pharmaceutical or biotech marketing experience, including global or regional leadership roles.
- However, a combination of experience and/or education will be taken into consideration.
- Proven success in pre-launch or launch preparation for specialty or immunology products.
- Demonstrated experience in cross-functional collaboration within a matrixed organization.
- Solid understanding of drug development, clinical data interpretation, and evidence-based communication.
- Prior experience in autoimmune or rare diseases strongly preferred.
- Strong strategic and analytical skills with ability to synthesize complex data into actionable plans.
- Excellent leadership, interpersonal, and influencing capabilities across functions and geographies.
- Strong business acumen, financial management, and vendor oversight.
- High standard of integrity and commitment to compliance and ethical conduct.
- Fluent in English; additional languages a plus.
- Willingness to travel internationally (approx. 20-30%).
- Proficiency in speaking, comprehending, reading and writing English is required.
Exact compensation may vary based on skills, experience, and location. The salary range for this position is $112,000.00 - $236,000.00 USD.
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
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