OverviewDirector, eCommerce Site Merchandising & Experience | Los Angeles, CA (Hybrid)The Director, eCommerce Site Merchandising & Experience owns how every Wilson product is found, presented and bought online in North America, across wilson.com and the Louisville Slugger, DeMarini, EvoShield and ATEC sites, and is accountable for the revenue that results. The role leads the site merchandising and product content teams, serves as eCommerce's single front door to each business unit (Racquet Sports, Sportswear, Footwear, Baseball & Softball, Team Sports and Golf), and sets the business priorities for the digital product and test-and-learn team. UX design and engineering sit in Digital Product; this role is the business owner of what the site sells and how it performs.
Specific responsibilities include, but are not limited to:
- Own the site scorecard. Deliver the inputs this team controls (launch accuracy and timing, product page completeness, test velocity) and share accountability with Digital Product for conversion, revenue per visit and average order value, by business unit and by site. Lead the weekly read of what drove results (traffic, conversion, basket) and what changes next.
- Lead site merchandising across five sites. Own the merchandising strategy from homepage to product page: navigation, category and search sorting, product placement, cross-sell and bundles, promotion execution and the launch calendar. Build one playbook that every business unit runs on.
- Be the front door to the business units. Run the operating rhythm with each business unit, turn their launches and goals into one prioritized site plan, and make trade-offs with data when priorities compete.
- Drive the conversion roadmap. Set the business priorities, success measures and business case for the test-and-learn team (product owner, UX design and engineering sit in Digital Product). Read results, scale what works and stop what does not. Partner on site speed and mobile experience.
- Own product presentation and data quality. Set standards for product pages: content, attributes, imagery, fit and sizing guidance, and product education. Ensure every product is set up correctly and on time in PIM and Shopify, in partnership with business-unit product and creative teams.
- Partner on homepage and campaigns. Marketing and creative own the brand look; this role owns layout performance, testing and revenue. Align the promotion and consumer-moments calendar with Marketing.
- Build and lead the ecommerce merchandising team. Define roles and decision rights, build a strong culture and growth plan for teams.
- Connect the system. Work cross-functionally to ensure assortment, inventory, data and customer communication support what the site sells.
What We're Looking ForThis position requires a bachelor's degree in business, marketing, or a related field plus at least 10 years of experience in eCommerce or direct-to-consumer, including 5+ years of experience leading a team and managing site merchandising, digital merchandising, or site experience for a branded, multi-category site.
Other qualifications include:
- Commercial judgment. Thinks in funnel math; can explain whether a sales change came from traffic, conversion or basket, and what to do about it.
- Influence. Earns trust with business unit leaders, Marketing and Digital Product; comfortable saying no and backing it with data.
- Merchandising eye. Strong instinct for how product should be presented, with mobile-first customer empathy.
- Builder. Turns ad hoc work into repeatable process, playbooks and operating rhythms.
- Communicator. Clear and plain with executives, business units and the team.
- Travel. Regular travel between Chicago and Los Angeles and to business-unit events (estimated 20-25%).
What We'll ProvideA reasonable estimate of the
pay range is $165,000-$210,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.
Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:
- Medical, dental and vision
- Pre-tax transit discounts
- 401(k) with company match
- Life insurance
- Paid maternity/paternity leave
- Professional development opportunities
- Volunteering programs
- Team building outings
- Discounts on Wilson and Amer Sports products
- On-site health club
- Summer hours
- Company-sponsored sports leagues/teams
- Fun, active company outings around major sports events
