7+ years of experience in programmatic advertising, focusing on demand-side partnerships, business development, or sales.
Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
Deep understanding of the programmatic ecosystem, including RTB, PMPs, deal IDs, and SSP/DSP dynamics.
Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
Excellent communication, presentation, and stakeholder management skills.
Comfort representing a company externally at trade shows and conferences.
Responsibilities
Proactively source and open new demand relationships with DSPs and independent trading desks.
Build and manage a structured pipeline of prospective demand partners, moving opportunities from outreach to contract execution.
Lead all aspects of commercial negotiation, including deal structuring and pricing strategy.
Represent COOL at industry conferences and client engagements as a credible voice in programmatic advertising.
Own and deliver against a net-new demand revenue target on a quarterly and annual basis.
Develop and execute go-to-market strategies that align COOL's inventory with demand partners' buying priorities.
Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction.
Benefits
Competitive Salary
Health, Dental and Vision Insurance
Paid Time Off
Company Holidays
Flexible work schedule
401k
Full Job Description
ABOUT THE ROLE
The COOL company is looking for a driven and commercially savvy Director, DSP Partnerships to lead the expansion of our demand-side relationships across North America and key global markets. This is a high-impact, revenue-generating role at the intersection of programmatic strategy, commercial negotiation, and partner development.
As Director, DSP Partnerships, you will own the full lifecycle of new DSP partner acquisition - from prospecting DSPs and independent trading desks to executing contracts and driving first campaign activation. You will build the pipeline, close the deals, and develop go-to-market strategies that position the COOL company's inventory as the preferred choice for performance-driven buyers.
This role sits within the US entity and reports to senior revenue leadership. You will be an external face of the COOL company at industry events, a credible voice in programmatic, and a key driver of our net-new demand revenue targets. RESPONSIBILITIES & DUTIES New Partnership Development
Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.
Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.
Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.
Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising.
Strategic Growth & Revenue
Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.
Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.
Leverage proof-of-concept deal frameworks - including private marketplace deals and curated deal structures - to demonstrate measurable value and accelerate partner adoption.
Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.
Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.
QUALIFICATIONS Required
7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.
Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
Deep understanding of the programmatic ecosystem - RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
Excellent communication, presentation, and stakeholder management skills.
Comfort representing a company externally - at trade shows, conferences, and in client-facing settings.
Preferred
Experience at a supply-side platform (SSP), ad network, or publisher monetization business.
Existing relationships with programmatic buyers and trading desks in North American markets.
Familiarity with CTV, mobile, or emerging programmatic channels.
Experience working with legal and finance teams on complex commercial agreements.
PROFESSIONAL COMPETENCIES
Commercial Drive: Consistently pursues and closes new revenue opportunities with urgency and discipline.
Strategic Thinking: Connects market dynamics to COOL's positioning and product strengths.
Negotiation Mastery: Skilled at structuring deals that align partner needs with COOL's business goals.
Communication: Adapts messaging for buyers, executives, and internal teams with clarity and confidence.
Pipeline Rigor: Maintains structured, data-driven view of the demand pipeline and forecasts accurately.
Cross-Functional Collaboration: Works effectively with yield, product, legal, and ops to move deals forward.
Market Credibility: Recognized voice in the programmatic community; comfortable at industry events.
Cultural Competencies
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
Must have a player/coach mentality, willing to both execute and lead
Ability to juggle multiple projects concurrently and set and meet deadlines
Skilled at receiving and providing direct feedback
Collaborative mindset and great teamwork skills
Entrepreneurial & adaptable; great learning skills
Curious, research-minded, data-informed
Able to search for possible solutions and apply them
Creative confidence
Proactive communicator
A sense of humor and a love of online culture
Thrives in a start-up culture
Benefits
Competitive Salary
Health, Dental and Vision Insurance
Paid Time Off
Company Holidays
Flexible work schedule
401k
About The COOL Company
Advertising, Connected and Powered by AI
The COOL Company brings together the core tenants that power modern omnichannel advertising—creative generation, media activation, and measurement and performance optimization into one unified ecosystem.
Instead of stitching together point solutions, our customers operate from a single AI-powered platform built for speed, clarity, and performance across channels.
Years of strategic acquisitions and continuous innovation has brought proven global technology under one roof, eliminating the fragmentation that holds advertising back.
For our customers, that means one trusted partner and a clear path from impression to impact.
