Chico's FAS

Director, Digital Merchandising (Chico's)

Chico's FAS • $120K — $150K *
Brooklyn, NY 11215In-Person
Retail & Consumer Goods
8 - 10 years of experience
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; Master's preferred
  • 10+ years in Merchandising & E-commerce; 4-6 years in management
  • Comprehensive business acumen
  • Ability to devise and execute effective business strategies
  • Understanding of financial metrics and their impact
  • Proven leadership and team motivation skills
  • Strong track record of driving financial results
  • Excellent communication and presentation abilities
  • Skilled in cross-functional collaboration and influencing others

Responsibilities

  • Set profitable ecommerce growth strategies aligned with Omni-channel initiatives
  • Optimize site experience to enhance key digital KPIs like conversion and revenue
  • Communicate business results to leadership using data analytics
  • Lead website enhancement priorities in collaboration with Customer Experience and IT
  • Work with marketing to develop traffic plans for achieving sales targets
  • Support integration of Customer Mindset Calendar in key meetings for omni-channel strategies
  • Coordinate with operations and customer service on ecommerce activities
  • Provide analytics insights to brand partners
  • Engage in product life cycle meetings for e-commerce initiatives
  • Implement brand initiatives effectively online
  • Enhance digital commerce competence across the brand
  • Foster and retain e-commerce talent within the team
  • Lead by setting clear expectations and empowering team members

Benefits

  • Clear pathways for career advancement
  • Opportunity to lead and inspire a diverse team
  • Involvement in high-impact strategic initiatives
  • Collaboration across multiple departments
  • Engagement with innovative merchandising tactics
  • Focus on driving digital transformation and brand growth
Full Job Description
POSITION OBJECTIVE:

This position is responsible for sales, profit, site merchandising for digital business. The director develops and executes the division's ecommerce conversion strategy to achieve financial and brand objectives. The role will be responsible for day-to-day oversight of all ecommerce activities.

FUNCTIONAL RESPONSIBILITIES:
  • Responsible for setting strategies for profitable ecommerce growth across digital business consistent with the brand's Omni-channel initiatives.
  • Responsible for optimizing site experience to drive digital KPIs: conversion, AOV & revenue through merchandising tactics. Partners with Merchandising & Planning to drive product sales/profit and with focus on eCommerce exclusive businesses. Create seasonal financial goals/KPIs for the eCommerce business.
  • Communicates business and consumer results to leadership and cross-functional stakeholder teams leveraging data analytics.
  • Brand owner for website enhancement priorities, partner with Customer Experience, IT & multivariant testing teams to execute.
  • Collaborates with marketing team to build site traffic plans that deliver topline sales targets.
  • Collaborates cross functionally on integrating the Customer Mindset Calendar into PLC key meetings and execution of omni selling strategies that marry to her mindset during key times of the year.
  • Partners with the DC and Customer Service for any ecommerce activities that impact operations and fulfillment (chat, changes in shipping methods, volume projections for staff planning, etc).
  • Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics.
  • Participates in all relevant PLC meetings and provide growth strategies for ecommerce in activities such as SVL and oversight in Final Buy for ecommerce exclusive business.
  • Online execution of brand initiatives.
  • Raises Awareness and drive digital commerce competence across the brand.
  • Grows and retain E-Commerce talent for brand
  • Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

REQUIRED QUALIFICATIONS:
  • Bachelor's Degree required - Master's Preferred
  • 10+ years' experience in Merchandising and E-commerce and 4-6 years of management experience
  • Broad based business acumen
  • Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic
  • Possess a clear understanding of financial measurements and how to impact them
  • Demonstrate leadership ability in inspiring and motivating own team
  • Demonstrated consistent ability to drive financial results and goals
  • Strong interpersonal skills; excellent written and verbal communication including presentation skills
  • Excel at working cross functionally - strong influencing skills


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About Chico's FAS

Chico's FAS, Inc. is an American women's clothing and accessories retailer. The company was founded by Marvin and Helene Gralnick and is headquartered in Fort Myers, Florida. Chico's FAS operates three brands: its namesake Chico's, White House Black Market, and Soma. The company operates more than 1,500 boutiques and retail stores throughout the United States and Canada and sells merchandise through franchise locations in Mexico. Chico's FAS also has an online presence for each of its brands.
Learn more about Chico's FAS
Size
4,191 employees
Market Cap
$587.9 million
Industry
Retail & Consumer Goods
Net Income
-$360.1 million
5 Year Trend
-6.1%
Revenue
$1.3 billion
NASDAQ
CHS
* Ladders Estimates

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