Abbott

Director, Digital Marketing

Abbott • $172K — $344K *
Alameda, CA 94501In-Person
Healthcare
8 - 10 years of experience
Reposted 2 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years in digital marketing or marketing communications
  • 3+ years leading teams
  • Expertise in various digital channels including web, email, and social media
  • Exceptional written communication skills
  • Ability to combine strategic thinking with hands-on execution

Responsibilities

  • Lead and develop a team of digital marketing communications professionals
  • Own and execute a global digital marketing content strategy
  • Translate business goals into digital marketing plans
  • Use data insights to refine strategies and drive results
  • Serve as a trusted advisor for digital best practices
  • Align digital marketing with branding and PR efforts
  • Leverage emerging tools and AI for enhancing marketing efficiency

Benefits

  • Access to comprehensive health and wellness benefits
  • Support and resources for family health
  • Diverse career opportunities within Abbott
  • Commitment to career development and future building
Full Job Description


JOB DESCRIPTION:

The Opportunity

We are seeking an experienced Digital Marketing Communications Director to manage a high-performing team and drive global digital marketing content strategy across our digital marketing channels. This role combines hands-on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals. He / she will also disseminate and champion best practices and optimization of digital marketing strategies and tactics as tools evolve, particularly gen-AI-based tools and platforms.

What You'll Work On

Team Leadership & Talent Development
  • Lead, coach, and develop a team of digital marketing communications professionals
  • Set clear priorities, provide actionable feedback, and ensure high-quality, on-time delivery of digital marketing content as global baselines
  • Foster collaboration, accountability, and continuous skill development across the team
  • Partner with resource managers and leadership on capacity planning and hiring needs

Digital Strategy & Planning
  • Own the global digital marketing communications content strategy and calendar across priority channels (e.g. web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys
  • Translate business objectives into integrated digital marketing plans and campaign roadmaps
  • Ensure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable
  • Champion a data-driven mindset, using performance insights to refine strategy and global baselines
  • Serve as a trusted advisor to Commercial teams on digital best practices and performance
  • Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs
  • Align digital marketing execution with brand, PR, and other global marketing communications teams

Emerging Tools & GenAI Optimization (Add These Bullets)
  • Leverage emerging digital marketing tools, including genAI-based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets
  • Partner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI-enabled solutions that enhance speed to market while maintaining brand quality, governance, and compliance
  • Champion a test-and-learn approach to automation, AI-assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scale

Performance, Optimization & Governance
  • Define success metrics and KPIs for digital marketing efforts
  • Establish and maintain best practices, guidelines, and workflows for digital execution
  • Utilize a learning mindset for new practices, tools, and platforms within the digital marketing space


Experience You'll Bring

Required Qualifications
  • 10+ years of experience in digital marketing, marketing communications, or related fields
  • 3+ years of people management or team leadership experience
  • Strong expertise across digital channels (web, email, social, paid media, and campaigns) globally
  • Exceptional written communication and messaging skills
  • Proven ability to balance strategic thinking with hands-on execution


Preferred Qualifications
  • Experience leading digital marketing within a matrixed or enterprise organization
  • Experience in healthcare and CPG industries
  • Experience using analytics and marketing automation platforms
  • Experience in digital marketing roles within Commercial function
  • Strong familiarity with A/B testing, personalization, and conversion optimization


Leadership & Professional Attributes
  • Confident, empathetic people leader and mentor
  • Strategic storyteller with a digital-first mindset
  • Highly organized, adaptable, and comfortable with ambiguity
  • Strong stakeholder presence and decision-making ability
  • Ability to influence all levels of leadership


Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Diabetes

We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology

The base pay for this position is
$172,000.00 - $344,000.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Marketing Support

DIVISION:
ADC Diabetes Care

LOCATION:
United States > Alameda : 2601 Harbor Bay Parkway

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Not specified

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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