OutSystems

Director, Digital Activation, Strategy and Operations (DASO)

OutSystems • $183K — $222K *
Boston, MA 02115In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8-10+ years of digital growth marketing leadership in Enterprise B2B SaaS
  • Deep expertise in GA4, CRM/BI platforms, and account-based funnel metrics
  • Strong background in enterprise SEO and Answer Engine Optimization (AEO)
  • Experience with programmatic content syndication platforms and vendor relations
  • Low-ego, structured leader with a focus on strategic governance
  • Proven ability to communicate complex data to senior executives

Responsibilities

  • Lead growth analytics and develop performance frameworks for Global Growth Marketing
  • Analyze account-based funnel metrics to optimize engagement and revenue impact
  • Create and enhance executive dashboards to convert data into actionable insights
  • Identify conversion bottlenecks across marketing channels and drive improvements
  • Own AEO and SEO strategies to enhance visibility on AI answer engines and drive organic growth
  • Lead strategy and governance for programmatic content syndication and lifecycle email
  • Mentor a high-performing DASO team and oversee media capital governance across channels

Benefits

  • Remote or hybrid work flexibility
  • Health, dental, and vision insurance options
  • Professional development opportunities and mentorship
  • Collaboration with specialized agency partners and internal leaders
  • Dynamic and innovative digital marketing environment
Full Job Description
Job Description

Title: Director, Digital Activation, Strategy and Operations (DASO)

Department: Global Growth Marketing

Reports To: Senior Director, Global Campaigns and Digital

Location: Remote / Hybrid

About the Role

OutSystems is seeking a strategic, data-driven, and forward-thinking Director, Digital Activation, Strategy and Operations (DASO) to lead a pivotal functional pillar within our Global Growth Marketing organization.

In this role, you will serve as the central analytics, reporting, and optimization authority for the entire Global Campaigns and Digital function - upleveling our measurement frameworks, account-based funnel insights, and growth strategy. You will also directly own our organic search and Answer Engine Optimization (AEO) strategy, programmatic content syndication programs, paid third-party channels, and lifecycle email governance.

Working alongside established channel leaders and specialized agency partners, you will provide strategic media capital governance, cross-channel orchestration, and operational alignment to maximize pipeline velocity and capital efficiency across our global growth engine.

Key Responsibilities

1. Growth Measurement, Analytics & Account Funnel Strategy
  • Growth Analytics Authority: Serve as the strategic measurement lead for the entire Global Growth Marketing organization, designing, standardizing, and evolving cross-functional performance frameworks.
  • Account-Based Funnel Metrics: Track, analyze, and optimize full-funnel account progression metrics (Target Account engagement, MQL/SQL velocity, pipeline creation, and closed-won revenue impact).
  • Executive Dashboarding: Build, maintain, and uplevel performance reporting dashboards using GA4, CRM platforms, and internal BI tools to translate complex datasets into actionable growth recommendations for executive leadership.
  • Cross-Channel Optimization: Identify growth bottlenecks and conversion drop-offs across channels, driving data-informed recommendations to improve overall marketing productivity.


2. SEO & Answer Engine Optimization (AEO) Strategy
  • AEO & Generative AI Search Ownership: Own OutSystems' visibility and positioning across emerging AI answer engines (e.g., ChatGPT, Perplexity, Gemini, Claude), directing prompt optimization, content discovery, and brand authority strategies.
  • Traditional SEO Leadership: Guide enterprise organic search strategy, technical site architecture health, and keyword taxonomy to drive high-intent organic acquisition.
  • Team & Agency Leadership: Directly manage in-house search specialists, specialized external AEO strategists, and enterprise agency partners.
  • Search Intelligence Stack: Drive strategy and operational adoption across search intelligence platforms (e.g., Ahrefs, BrightEdge, Profound, Google Search Console).


3. Programmatic Content Syndication & Email Governance
  • Content Syndication Programs: Own strategy, vendor selection, budget allocation, and ROI for programmatic content syndication platforms, paid email sponsorships, and paid webinar programs.
  • Lead Quality & Ingestion: Standardize lead validation, target account match rates, and automated ingestion workflows for syndicated lead sources to maximize sales acceptance and conversion.
  • Lifecycle Email Governance: Establish global email governance protocols across growth campaigns to maintain domain health, optimize deliverability, and maximize database engagement.


4. Strategic Activation & Media Capital Governance
  • Team Leadership: Build and mentor a high-performing DASO team, fostering an operational culture rooted in data rigor, experimentation, and cross-functional collaboration.
  • Media Capital Governance: Provide strategic portfolio oversight, budget governance, and high-level allocation direction across performance media channels.
  • Cross-Functional Orchestration: Partner closely with internal channel leads (e.g., Performance Media, Lifecycle, Field Marketing) and global agency networks to align acquisition strategies with overall company revenue targets.


What We're Looking For
  • Experience: 8-10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS.
  • Analytics & Funnel Mastery: Proven track record as an analytics authority for growth teams, with deep expertise in GA4, CRM/BI platforms, and account-based funnel metrics (target account engagement, pipeline velocity, MQL/SQL progression).
  • Search & AEO Vision: Expertise in modern enterprise SEO combined with a proactive strategy for Answer Engine Optimization (AEO) and generative AI discovery.
  • Syndication & Programmatic Expertise: Demonstrated success managing programmatic content syndication platforms, third-party vendor relationships, and database governance.
  • Strategic Leadership: Low-ego, highly structured leader capable of managing specialized teams and external agency partners while providing elevated strategic governance to mature channel functions.
  • Communication: Ability to distill complex performance data into clear, compelling growth narratives for senior executives and cross-functional partners.


  • Salary Determination: Our salary range is based on industry standards, company performance, and market conditions. We offer competitive compensation packages to attract and retain top talent. In determining salary ranges, we consider factors such as
    • Market Research: Industry reports, salary surveys, and online salary databases
    • Company Performance: Financial performance, revenue growth, and budget allocation
    • Job Requirements: Skills, experience, and qualifications necessary for the role
    • Geographic Location: Cost of living, market conditions, and industry standards in our region
    • $183,000 - $222,000 Base Salary

About OutSystems

OutSystems is a software company that provides a low-code platform for the development of mobile and web applications. The company was founded in 2001 in Lisbon, Portugal, and has since expanded to have offices in 11 countries. OutSystems' platform allows users to create, deploy, and manage applications without the need for extensive coding knowledge. The company has been recognized by Gartner as a leader in the low-code development space.
Learn more about OutSystems
Size
1,200 employees
Industry
Information Technology
Founded
2001
* Ladders Estimates

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