Our Team, Your Impact
The Director, BXCL-501 Marketing - HCP Promotion is responsible for planning, creating and executing marketing strategy for HCP promotion in the US. Specific areas of strategic responsibility and focus include health care provider (HCP) promotion, non-personal promotion, and medical education. The role collaborates with field sales, sales operations, Insights & Analytics, Value & Access and training.
This individual will report to the Sr Director, Schizophrenia Portfolio, and will lead all HCP marketing activities related to the product launch of Teva's investigational treatment for acute agitation in schizophrenia. This role will provide strategic direction for all HCP launch activities and is critical for ensuring a world-class launch.
How You'll Spend Your Day
All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
• Lead HCP promotions, market research, messaging, hospital strategy, and targeting to develop effective go-to-market strategies.
• Prepare the field for a successful launch in partnership with sales teams, sales operations, and training.
• Create core HCP launch messaging and creative in partnership with agency of record, and media agencies while ensuring alignment with brand strategy.
• Collaborate with cross-functional teams across innovative medicines (HCP, Sales, Sales Ops, Training, Medical, TLL's, and Value & Access) to ensure strategic alignment and solid direction.
• Develop and implement roadmap to commercialization.
• Support and manage the BXCL-501 launch team to ensure a successful launch.
• Identify critical success factors for launch and develop relevant plans to drive implementation.
• Lead and develop a team of HCP marketers.
• Own financial management for the brand pre- and post-launch, including forecasting, budget management, stewardship of agency spend, and setting up measurement of results.
• Ensure compliance with all applicable regulations and instill an ethos of "doing things the right way" throughout the organization.
• Partner with the Market Access team to evaluate market trends and optimize product access, pricing strategies and create payer marketing materials.
Your Skills and Experience
Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.
Education/Certification/Experience:
• Bachelor's degree required; master's degree preferred
• 6 10 Years of pharmaceutical experience or relevant brand management experience
• 5 Years of marketing experience or equivalent, including leading marketing efforts for new product launches required
• Strong experience in psychiatry and mental health disorders (preferably schizophrenia), prior experience with people management in marketing and with HCP marketing budgets, and experience in translating customer insights into impactful business strategies and plans preferred
Skills/Knowledge/Abilities:
• Proven ability to motivate and collaborate with internal and external teams
• Analytical and project management skills, including the ability to prioritize and be agile in a dynamic environment
• Team leadership and people management skills; ability to identify the right mix and talent from both internal and external resources and build strong and effective partnerships.
• Strong communication and presentation skills (digital and in-person)
• Able to clearly and succinctly communicate brand vision and strategy to each stakeholder group.
• Able to lead others outside span of control to achieve strategic and financial plan objectives.
TRAVEL REQUIREMENTS
• Approximately 35% domestic travel.
PHYSICAL REQUIREMENTS:
Occasional:
• Sitting for extended periods of time at workstation or mobile equipment.
Visual Acuity:
• Perform activities such as computer work, preparing and analyzing data, and extensive reading.
WORKING ENVIRONMENT
• May be required to wear personal protective equipment (PPE) as needed on site visits (i.e. safety glasses, hearing protection, gloves, etc.).
Salary Range
The annual starting salary for this position is between $181,840- $227,300 annually. Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.
How We'll Take Care of You
We offer a competitive benefits package, including:
• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.
The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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