The Trade Desk

Director, Business Development

The Trade Desk$117K — $179K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Marketing Management, or related field is required.
  • 8 years of experience in business development or related role is essential.
  • 3 years of sales experience in online publishing or ad tech environments is mandatory.
  • Proven track record of meeting revenue goals through strong client relationship management.
  • 3 years of experience communicating with C-level clients about ad tech products needed.
  • 3 years of negotiation experience within a media agency context is crucial.
  • 1 year of experience selling media or ad tech services to decision-makers at enterprise level is necessary.

Responsibilities

  • Serve as the primary point of contact for customers, ensuring satisfaction and addressing issues proactively.
  • Compile and analyze data for client-facing materials to effectively sell products.
  • Advise customers on best practices to reach target demographics using insights from various data sources.
  • Analyze customer marketing activity and spend data to demonstrate the value of products.
  • Assist clients in developing digital marketing strategies, particularly in programmatic advertising.
  • Monitor industry trends closely to provide expert advice on adapting strategies for clients.
  • Attend industry conferences to educate customers on company offerings and expand networking opportunities.

Benefits

  • Telecommuting permitted if within commuting distance from the New York office.
  • Access to professional development opportunities through ongoing training.
  • Engagement with industry leaders and potential clients at trade conferences.
Full Job Description
Job Title: Director, Business Development Location: 1114 6th Avenue, New York, NY 10110 *Telecommuting permitted: work may be performed within normal commuting distance from The Trade Desk, Inc. office in New York, NY Job Duties:Be the primary contact for customers and be in regular communication with customers to assess customer satisfaction and react to any issues. Compile industry trend data and campaign and spend data from various platforms to assemble client facing materials for the purpose of selling through products. Collect and analyze data related to customers target demographics and users, advising them on best practices of reaching intended audience. Use various platforms to analyze spend and marketing activity data to present back to customers to illustrate successful use of product. Help companies form their marketing strategy as it relates to digital and programmatic channels. Forecast all potential activity for customers and analyze various trends in marketing spend for those partners helping them to optimize activity. Responsible for being expertly aware of customers competitors, helping them to create unique marketing strategies. Closely monitor industry trends and trade literature to expertly speak to customers about state of the industry and guide them to adapt strategies. Attend tradeconferences to meet with customers and prospective customers educating them on company software. Develop and implement various procedures for company teams to service customers. Salary: $117,042 - $179,400/year Job Requirements:Bachelor's degree (U.S. or foreign equivalent) in Marketing, Marketing Management or related field and eight (8) years of experience in the job offered or related role. Must have three (3) years of sales experience working for an online publisher, ad network, ad exchange, ad server, or senior agency. Must have three (3) years of experience meetingcompany revenue goals, including developing strong client relationships at media agencies, pitching capabilities and customizing ad tech products and services to meet their programmaticneeds, and using Salesforce to track and report revenue. Must have three (3) years of communication experience, including speaking with C-level clients to pitch ad tech products and services within a large media agency. Must have three (3) years of negotiation experience including building commercial endeavors and rate cards for a media agency client. Must haveone (1) year of experience creating relationships with decision-makers at enterprise client level,including having directly sold media or ad tech services to programmatic teams and Strategic Investments teams. Domestic travel required up to 10% of the time to visit client sites. #LI-DNI

About The Trade Desk

The Trade Desk is a global advertising technology company that provides a self-service platform for buyers of digital advertising. The company was founded in 2009 and is headquartered in Ventura, California. The Trade Desk's mission is to empower buyers of advertising with the tools they need to reach their target audiences in a more efficient and effective way. The company's platform allows buyers to manage their advertising campaigns across multiple channels, including display, video, mobile, and social. The Trade Desk's technology uses advanced algorithms and machine learning to optimize ad campaigns in real-time, ensuring that buyers get the best possible return on their investment.
Learn more about The Trade Desk
Size
1,967 employees
Market Cap
$21.4 billion
Industry
Net Income
$242.3 million
Founded
2009
5 Year Trend
+42.6%
Revenue
$836 million
NASDAQ

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