The Trade Desk is a global advertising technology company that provides a self-service platform for buyers of digital advertising. The company was founded in 2009 and is headquartered in Ventura, California. The Trade Desk's mission is to empower buyers of advertising with the tools they need to reach their target audiences in a more efficient and effective way. The company's platform allows buyers to manage their advertising campaigns across multiple channels, including display, video, mobile, and social. The Trade Desk's technology uses advanced algorithms and machine learning to optimize ad campaigns in real-time, ensuring that buyers get the best possible return on their investment.