7+ years of experience in data and analytics within advertising or consulting
Strong knowledge of marketing analytics, including 1st and 3rd party data solutions
Expertise in audience-based marketing and data-driven advertising
Proven leadership skills with impactful client relationship experience
Excellent communication and presentation abilities
Strong problem-solving and critical thinking skills
Ability to mentor and train colleagues effectively
Responsibilities
Build a deep understanding of client strategic issues and competitive positioning
Ensure analytics lead to actionable insights and compelling narratives
Partner with teams on budget setting and media plan optimization
Lead the development and execution of measurement plans
Anticipate client needs and proactively develop solutions
Generate and communicate clear insights through sophisticated analytics
Recommend research to enhance consumer insights and strategic processes
Identify opportunities for process improvement
Mentor and train managers and assistant directors
Design tests to measure media impact on business outcomes
Benefits
Flexible work location with options in major cities
Opportunity for career growth and skill development
Collaborative work environment with cross-functional teams
Access to advanced analytics tools and methodologies
Engagement in high-impact client projects
Full Job Description
Agency: Omd
Job Function: Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:
Director, Business Analytics
Location: New York/Chicago/Los Angeles
Reports To: Senior Director, Business Analytics
Department: Marketing Sciences and Technology
Position Type: Full Time
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Responsibilities
External facing responsibilities:
Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
Lead the measurement plan development and execution.
Anticipate client's needs and proactively developing solutions to address them.
Ensure timely follow through on all scheduled and ad hoc deliverables.
Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Identify opportunities to continuously improve processes.
Lead, mentor and train managers and ADs.
Contribute to the consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Provide ad hoc support to the clients to solve broad strategic marketing problems.
Internal facing responsibilities:
Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Required Skills
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
$90,000 - $215,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
