5+ years of experience in digital marketing, ideally in a strategy role within an agency
Ability to analyze both qualitative and quantitative research
Strong grasp of user experience principles
Proficient in using Google Analytics for insights
Passion for technology and innovation
Responsibilities
Lead the creation of data-driven proposals and campaign strategies tailored for pharmaceutical clients
Utilize audience insights, analytics, and digital trends to shape marketing strategies
Champion best practices across digital channels and media
Collaborate with cross-functional teams to ensure cohesive marketing messaging
Uncover digital insights and offer thought leadership in a collaborative setting
Benefits
Opportunity to work with a dynamic, innovative team
Remote work flexibility
Focus on professional development and best practices
Engagement with a diverse range of clients and industries
Culture that promotes collaboration and creativity
Full Job Description
We're looking for a digital strategist who has experience driving strategy across all elements of a digital campaign. This person will live at the intersection of thinking and making, in order to see beyond the big picture and create campaigns that move consumers to take action. The role requires attention to detail, strong presentation skills and an imagination that you can't quite turn off.
What it takes:
Lead the development of insight-driven proposals and POVs; multichannel campaign strategies; and tactical plans that satisfy the business goals of our pharmaceutical clients and beyond
Know how to leverage audience targets, analytics data, digital trends, user behaviors, competitive audits and asset/experience evaluations to inform the marketing approach
Passion for technology and innovation
Be a champion for best practices across all digital channels and media formats
Collaborate with account, strategy and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs
Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment
Know-how:
5+ years of digital marketing experience in a strategy role (agency experience a plus)
Familiarity with and ability to capably review qualitative and quantitative research
Firm understanding of user experience principles
Know your way around a Google Analytics dashboard
All Fingerpainters are currently working safely from their homes but we look forward to the day when we can all be back together in our offices. If you have any specific questions on working remotely now or in the future, please feel free to drop us a line in your application.
About Fingerpaint
Fingerpaint is a full-service advertising agency that provides marketing and advertising services to healthcare companies. The company's services include branding, digital marketing, and creative services. Fingerpaint was founded in 2008 and is headquartered in Saratoga Springs, New York. The company has additional offices in Arizona, Pennsylvania, New Jersey, and Ohio.
