Position OverviewAs a Digital Product Management - Group Manager within PNC's MarTech organization, you will be based in Wilmington, DE; East Brunswick, NJ; Tyson's Corner, VA; Vienna, VA; Houston, TX; Philadelphia, PA; Charlotte, NC; or Pittsburgh, PA.
Job DescriptionWe are seeking an experienced Product Management Group Manager to lead the strategy, roadmap, delivery, and evolution of our enterprise decisioning product portfolio. This role owns PNC's Next Best Action (NBA) capabilities, a strategic platform that influences most customer engagement plans and serves as a primary driver of growth, customer experience, and marketing effectiveness.
The successful candidate will define and execute the vision for real-time decisioning, audience targeting, personalization, and journey optimization while leading a team of product managers responsible for a portfolio of interconnected products and platforms. This leader will partner closely with Marketing, Analytics, Data Science, Technology, Digital, and Line of Business stakeholders to ensure decision strategies translate into measurable business outcomes.
The core technology ecosystem includes Pega Customer Decision Hub (CDH), Adobe Journey Orchestrator (AJO), channel integration services, and supporting data and ETL platforms. Next Best Action decisioning, audience activation, and journey orchestration are foundational capabilities within the evolving customer interaction strategy.
Primary Responsibilities
Product Strategy & Vision
- Own and evolve the strategic vision for enterprise decisioning and Next Best Action capabilities.
- Define multi-year roadmaps that advance personalization, audience targeting, journey orchestration, and customer engagement effectiveness.
- Drive adoption of decisioning capabilities across lines of business and channels.
- Establish success metrics tied to customer outcomes, business growth, conversion performance, and engagement.
Portfolio & Product Leadership
- Lead a portfolio of Agile products supporting customer decision making, treatment selection, audience activation, and journey management.
- Balance strategic investments, technical modernization, regulatory requirements, and business priorities.
- Ensure product roadmaps align with enterprise growth objectives and customer experience strategies.
- Drive value realization through measurable product outcomes.
Decisioning & Personalization Expertise
- Partner with Analytics and Data Science teams to translate propensity models into actionable decision strategies.
- Guide product direction for eligibility, arbitration, prioritization, contact policies, and treatment optimization.
- Establish product capabilities supporting audience segmentation, propensity-based targeting, and personalized engagement.
- Drive the evolution from campaign-centric execution toward always-on customer decisioning.
Delivery Leadership
- Lead, coach, and develop a team of product managers and product owners.
- Establish strong product management disciplines across roadmap planning, backlog management, prioritization, and stakeholder engagement.
- Drive high-quality execution across multiple Agile teams.
- Foster a culture of innovation, accountability, continuous improvement, and customer focus.
Stakeholder Partnership
- Build strong partnerships across Marketing, Analytics, Digital, Data, Technology, and Business leadership teams.
- Present strategy, progress, risks, and outcomes to senior executives.
- Influence enterprise decisions regarding customer engagement, personalization, and decisioning capabilities.
- Manage relationships with strategic platform vendors and implementation partners.
Required Qualifications
- Bachelor's Degree or equivalent professional experience.
- 8+ years of product management experience.
- 5+ years of people leadership experience managing product managers and Agile product teams.
- Demonstrated success leading complex enterprise product portfolios.
- Strong expertise in Agile product management methodologies and operating models.
- Experience driving strategy, roadmap development, and delivery across multiple teams and platforms.
- Exceptional communication, leadership, stakeholder management, and executive influence skills.
- Strong analytical mindset with the ability to connect business outcomes to product investments.
Preferred Qualifications
- Deep understanding of customer decisioning, personalization, and Next Best Action strategies.
- Experience with audience management, segmentation, targeting, propensity modeling, and optimization frameworks.
- Hands-on experience with Pega Customer Decision Hub (CDH), Customer Interaction Management, Adobe Journey Orchestrator, or similar decisioning and orchestration platforms.
- Familiarity with channel delivery integrations across email, digital, mobile, web, call center, branch, and emerging channels.
- Knowledge of customer data platforms, marketing technologies, data architecture, APIs, and ETL processes.
- Experience working in highly regulated industries and large-scale enterprise environments.
Preferred Certifications
- Certified Scrum Product Owner (CSPO)
- SAFe Product Manager / Product Owner
- Pragmatic Institute Product Certifications
- Pega Certified Business Architect or Decisioning Certifications
- Adobe Experience Cloud Certifications
- Agile Scrum Certifications
What Success Looks Like
- Establishes a clear strategic vision for enterprise decisioning.
- Scales Next Best Action capabilities across customer journeys and channels.
- Improves effectiveness of propensity-based engagement and personalization strategies.
- Builds and develops a high-performing team of product managers.
- Delivers measurable business outcomes through decisioning, audience activation, and journey orchestration capabilities.
- Accelerates the evolution of PNC's customer interaction strategy through real-time, data-driven customer engagement.
Leadership Profile
The ideal candidate is a seasoned product leader who combines deep expertise in decisioning strategy, audience targeting, and personalization with the ability to lead teams, influence executives, and deliver complex products at enterprise scale. They are equally comfortable discussing propensity models and arbitration strategies with data scientists, defining platform roadmaps with technology leaders, and presenting strategic outcomes to executive stakeholders.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:
- Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
- Live the Values - Role models our values with transparency and courage.
- Enable Change - Takes action to drive change and innovation that will transform our business.
- Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
- Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.
QualificationsSuccessful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required
