About this positionThe Marketing team is the owner of the AMAROK brand, responsible for educating the market and curbing our awareness issue and generating high-quality inbound leads that generate sales. As a Digital Marketing Specialist, you will play a pivotal role in accelerating growth by transforming brand awareness into a predictable engine for revenue and market expansion. You will be responsible for planning, implementing, and managing the company's overall search engine optimization (SEO) and pay-per-click (PPC) strategy. Ultimately, the position elevates AMAROK's digital presence across modern search landscapes, ensuring the company outpaces competitors, captures high-intent market demand, and maximizes return on marketing investment.
Essential Job Functions - Develop and execute AMAROK's organic and paid search strategies across SEO, SEM, AEO, and GEO to drive measurable results.
- Build and optimize website content and technical SEO to improve search visibility and ROI maximization.
- Regularly perform thorough keywords research.
- Partner with external digital agencies to manage and scale paid campaigns across search, social, display, and emerging AI platforms.
- Deliver PPC campaigns to the most relevant and effective networks based on analysis.
- Tracking, reporting and analyzing website analytics, PPC initiatives, and campaigns.
- Manage campaign budgets, tracking, and reporting while aligning performance data with CRM and marketing automation platforms.
- Monitor budget and ad spend to ensure optimizing spend for ROI.
- Keep abreast of the latest SEO, PPC and digital marketing trends and best practices.
- Extensive understanding of attribution and tracking from digital efforts into CRM and Marketing Automation Platform (Pardot, etc).
Requirements- 3-5 years of experience on search engine marketing (SEM) campaigns and SEO
- Proficient with hands on experience working in Google Analytics, Google Ads, Microsoft Advertising, Excel or Google Sheets, and other performance marketing tools
- Experience with Facebook Ads, LinkedIn, or other paid social and display networks
- Hands-on experience using AI advertising tools for automated bidding, audience targeting, and creative testing.
- Solid understanding of conversion tracking, multi-touch attribution, landing page optimization, and ROI measurement.
- Strong analytical, communication, project management, and collaborative skills across internal teams and agency partners.
Compensation range is based on experience and geographical location. Average yearly compensation range $90,000 - $115,000.Why AMAROK?AMAROK has been recognized as one of South Carolina's top companies to work for several years running! We are driven by our core values and strive to facilitate a greater sense of purpose in our career opportunities. Our leadership team is dedicated to providing a work environment that is collaborative and fun with a healthy work / life balance.
A generous benefits package is offered to all full-time employees:
- Health Benefits (Medical, Dental & Vision)
- Matching 401K retirement plan
- FSA & HSA Account
- Tuition Reimbursement Program
- Short & Long-term disability
- Life Insurance
- Career advancement
- Generous PTO
