Role OverviewThe Digital Marketing and Social Media Manager, reporting directly to the VP of Marketing, is responsible for building and growing digital marketing as a key strategic pillar of the IJW organization. You will drive brand awareness, engagement, and e-commerce performance through social media, content marketing, influencer partnerships, and paid digital advertising. This role is ideal for a creative, data-driven marketer who thrives in an entrepreneurial environment and understands how to build impactful digital brand ecosystems.
Key ResponsibilitiesDigital Strategy and Execution- Develop and implement integrated digital marketing strategies across social media, paid media, email, and SEO to enhance brand awareness and drive conversions.
- Lead and evolve IJW's digital marketing function, aligning efforts with business goals and brand positioning.
- Manage digital marketing budgets, ensuring effective allocation across paid social, programmatic advertising, and e-commerce initiatives.
Social Media and Content Creation- Oversee organic social media strategy and execution for all brands, ensuring engaging and brand-aligned storytelling.
- Build and nurture online communities, fostering brand advocacy and consumer engagement.
- Collaborate with internal and external teams to develop high-quality visual and written content.
E-Commerce and Digital Advertising- Optimize global and local e-commerce strategies, ensuring seamless integration with third-party retailers and DTC platforms.
- Plan and execute paid digital campaigns to maximize brand visibility and consumer acquisition.
Analytics, Optimization, and Innovation- Analyze performance metrics across all digital channels, providing insights to optimize strategies and improve ROI.
- Stay ahead of digital marketing trends, tools, and best practices to maintain a competitive edge.
Qualifications:- 5+ years of digital marketing experience, preferably in the spirits, beverage alcohol, or luxury consumer goods industry.
- Proven ability to grow social media communities, manage content creation, and drive digital engagement.
- Strong understanding of SEO, paid media, e-commerce marketing, and influencer strategy.
- Analytical mindset with experience using Google Analytics, Meta Ads Manager, and social media management tools.
- Entrepreneurial and creative thinker who thrives in a fast-paced, dynamic environment.
- Passionate about the spirits industry, with a deep appreciation for whiskey, bourbon, and tequila.
Why Join IJW Whiskey Company?- Industry Disruptor: Rapidly growing spirits company with a global footprint and a unique portfolio of premium brands.
- High-Impact Role: Entrepreneurial environment where your ideas drive real business results.
- Collaborative Culture: Work with experienced industry leaders in a creative, fast-paced, and dynamic team.
- Competitive Benefits: Attractive salary, benefits, and perks to reward top talent.
