4+ years of hands-on experience in managing paid social media campaigns
Proven expertise in major paid social platforms and tools
Experience in planning and executing campaigns in Financial Services and/or B2B marketing
Demonstrated ability to mentor and manage junior team members
Strong analytical skills for data interpretation and communication
Highly digitally savvy with a passion for emerging platforms
Exceptional organizational skills and adaptability in fast-paced environments
Bachelor's degree (BS/BA) required
Advanced proficiency in Microsoft Excel and PowerPoint
Responsibilities
Own strategic planning, execution, and optimization of paid social campaigns across key platforms
Serve as the day-to-day paid social lead for assigned accounts
Oversee campaign pacing, forecasting, and budget management
Lead performance optimizations against established goals
Analyze campaign performance and deliver actionable recommendations
Develop and present comprehensive performance reports
Produce strategic deliverables such as channel roadmaps and competitive analyses
Collaborate with cross-functional teams for integrated digital media solutions
Evaluate campaign effectiveness and translate results into recommendations
Identify opportunities to expand paid social programs
Onboard, train, and mentor junior team members
Contribute to thought leadership by staying current on industry trends
Benefits
Opportunity to work in a dynamic and expanding office environment
Collaborative team culture with a focus on mentorship
Access to cutting-edge tools and platforms in digital marketing
Engagement with high-profile B2B financial services clients
Professional development opportunities through training and leadership roles
In-office work policy fostering team collaboration and communication
Full Job Description
Agency: Omnicom Media
Job Function: Media
Job Subfunction: Performance Media
Job Description:
As we continue to expand our New York office, we are seeking a strategic, results-driven Manager, Paid Social to lead paid social initiatives for several B2B-focused financial services clients. This role requires a strong blend of hands-on platform expertise, strategic thinking, client partnership, and team leadership.
RESPONSIBILITIES
Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels
Serve as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partner
Oversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectives
Lead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiency
Analyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholders
Develop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next steps
Produce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plans
Collaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutions
Evaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizations
Identify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practices
Onboard, train, mentor, and manage junior team members, providing guidance on platform expertise, campaign strategy, client communication, and reporting standards
Contribute to thought leadership and process improvement by staying current on platform updates, industry trends, and evolving best practices in paid social and financial services marketing
REQUIREMENTS
4+ years of hands-on experience managing and optimizing paid social media campaigns
Proven expertise across major paid social platforms and tools, with strong technical and strategic proficiency
Demonstrated success planning, executing, and scaling campaigns; experience in Financial Services and/or B2B marketing strongly preferred
Experience managing or mentoring junior team members, with a collaborative and supportive leadership style
Strong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formats
Highly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketing
Exceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environment
Forward-thinking mindset with a proactive approach to testing, learning, and optimization
Bachelor's degree (BS/BA) required
Advanced proficiency in Microsoft Excel and PowerPoint
Excellent written, verbal, and presentation skills
$90,000-$110,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
