5+ years in digital marketing or digital fundraising, preferably in an agency setting
Proven success in creating conversion-focused campaigns based on user journeys
Hands-on experience with email marketing, including HTML/CSS editing
Familiarity with platforms like Engaging Networks and EveryAction
Knowledge of paid media strategies across social, search, programmatic, and CTV
Proficient in Google Analytics and Google Tag Manager
Experience conducting digital marketing audits
Bachelor's degree in a relevant field
Responsibilities
Develop integrated fundraising strategies that convert audiences into donors
Plan and execute email marketing programs using platforms like Engaging Networks and EveryAction
Collaborate with design and content teams to create compelling campaign concepts
Manage and optimize paid media across various channels, reallocating budget based on performance
Conduct audits of clients' digital programs and provide actionable insights
Maintain day-to-day client relationships and oversee project timelines
Mentor junior marketers and introduce innovative tactics to the team
Benefits
4 weeks of PTO from day one, increasing to 5+ weeks in year 3
11 paid holidays
Comprehensive health, dental, and vision insurance
401(k) with company match and profit sharing
Company-paid short- and long-term disability, life, and AD&D insurance
Pre-tax FSA and DC Metro SmartBenefits
Flexible schedule and opportunities for professional development
Full Job Description
A DC-based digital agency is hiring a Senior Digital Fundraising Manager. The agency is known for strategy and storytelling, and its clients are well-known national nonprofits in health, conservation, and social impact. In this role you'll run multichannel campaigns for a portfolio of these clients from start to finish: strategy, creative concept, launch, optimization, and reporting. You'll also help mentor the marketing team.
What you'll do
Build integrated fundraising strategies that turn audiences into donors and leads, mapped to how supporters move from first touch to gift
Plan and run email programs in platforms like Engaging Networks and EveryAction
Work with design and content teams to develop campaign concepts
Manage paid media across social, search, programmatic, and connected TV, and move budget toward whatever is earning the best return
Audit clients' digital programs, set benchmarks, and report results with clear recommendations
Own day-to-day client relationships and project timelines
Coach junior marketers and bring new tactics to the team
What you bring
5+ years in digital marketing or digital fundraising (agency experience is a plus)
A track record of conversion-focused campaigns built around the user journey
Hands-on email marketing experience, including editing HTML/CSS
Experience with Engaging Networks, EveryAction, or a similar platform
Working knowledge of paid social, search, programmatic, and CTV
Comfort with Google Analytics and Google Tag Manager
Experience running digital marketing audits
Bachelor's degree
Benefits
4 weeks of PTO from day one, increasing to 5+ weeks in year 3
11 paid holidays
Health, dental, and vision insurance
401(k) with company match, plus profit sharing
Company-paid short- and long-term disability, life, and AD&D insurance
Pre-tax FSA and DC Metro SmartBenefits
Flexible schedule and professional development opportunities
