JOB SUMMARYThe Digital E-Commerce & Content Manager leads the day-to-day management, optimization, and performance of Jollibee North America's digital commerce channels, including online ordering, catering, kiosks, e-commerce, third-party delivery, and local discovery platforms. They own digital content, menu and product merchandising, and the end-to-end ordering experience to drive guest acquisition, conversion, digital sales growth, and a seamless omnichannel customer experience.
Working within the digital strategy set by the Director of Digital Marketing & E-Commerce, they partner closely with Marketing, Operations, Digital Technology, agency partners, and platform providers to execute initiatives, optimize channel performance, and ensure brand consistency across all digital touchpoints. They also collaborate with the Customer Relationship Management (CRM) & Loyalty Manager to align integrated campaigns and platform enhancements while retaining accountability for assigned digital commerce channels.
ESSENTIAL FUNCTIONSDigital Commerce Operations and Content Lead the day-to-day operations, content execution, and optimization of digital commerce channels, including online ordering, catering, kiosks, Jolly Merch Shop, and third-party delivery platforms, to deliver a seamless guest experience and drive digital sales growth.
- Manage digital menus, product catalogs, pricing, availability, and merchandising across assigned channels, ensuring accuracy and alignment with brand standards.
- Lead channel content planning and execution, including creative development, approvals, publishing, and maintenance of website and commerce content.
- Manage promotions from planning and setup through testing, launch, and optimization, partnering with internal teams and vendors to ensure operational readiness.
Customer Acquisition and Local DiscoveryLead customer acquisition and local discovery initiatives across search, local listing, and third-party delivery platforms to increase brand visibility, attract new guests, and drive digital sales growth.
- Manage paid search strategy, execution, and optimization with agency partners within approved budgets to drive customer acquisition and return on investment.
- Manage Search Engine Optimization (SEO) and restaurant listings to improve discoverability and information accuracy, partnering with technology teams on technical enhancements.
- Monitor online reviews and coordinate customer issue escalation with Brand Marketing and Customer Experience in accordance with company guidelines.
- Manage promotional and advertising strategy and execution across third-party delivery platforms to increase visibility, acquisition, and sales.
Ordering Experience and ConversionLead the continuous optimization of the digital ordering experience across all assigned commerce channels to increase conversion, average order value, customer satisfaction, and digital sales performance.
- Identify and prioritize improvements to product discovery, navigation, and checkout using analytics, customer insights, and testing.
- Manage quality assurance and coordinate resolution of ordering and platform issues with internal teams and vendors.
- Partner with the CRM & Loyalty Manager and Digital Technology on shared infrastructure changes to maintain consistent ordering experiences across channels.
New Restaurant Openings & Local Store MarketingLead digital commerce readiness and local market activation initiatives to support successful new restaurant openings, strengthen local awareness, and drive guest traffic and sales.
- Lead digital commerce readiness for new restaurant openings, coordinating channel activation and validating menus, ordering, listings, and content before launch.
- Support local store marketing through localized digital content, promotional assets, landing pages, QR Codes and campaign tracking.
Performance Analytics, Reporting & Vendor ManagementLead the measurement, reporting, and optimization of digital commerce performance while ensuring effective management of vendor partnerships, deliverables, and budget administration.
- Deliver regular and ad hoc reporting, translating channel, campaign, and customer experience data into recommendations that improve business performance.
- Partner with agencies and technology teams to maintain accurate tracking, measurement, and reporting.
- Manage assigned vendor deliverables, service performance, invoice validation, and budget tracking, escalating variances to the Director of Digital Marketing.
COMMON KEY RESULT AREAS (KRA) if any:On top of the above essential functions, the Digital E-Commerce & Content Manager will perform or support the following key result areas common to all Marketing team members:
- Accelerate Sales Growth
- Ensure Solid Profitability
- Improve Brand Accessibility
- Expand Reach and Appeal to a Broader Market
- Build Marketing Capabilities to Support Accelerated Growth
Others:- Collaborate and initiate business meetings with cross-functional partners, internal support functions and external clients to achieve desired results related to department's projects.
- Manage allocated budget for project/s and/or assigned brand/units/department.
- Manage significant timelines and deliverables as agreed.
- Perform other job or marketing expertise related assignments in order to develop oneself and/or share one's expertise resulting to support work efficiencies.
- Perform other related tasks that may be assigned from time to time or as necessary.
JOB SPECIFICATIONSEducation- At least a Bachelor's degree in Marketing, Communications or any related field or equivalent course.
ExperienceAt least 5 years of progressive experience in digital commerce, digital content, or digital marketing.
- Hands-on experience managing website content, online ordering or e-commerce operations, product catalogs, merchandising, and promotional execution.
- Experience analyzing channel and campaign performance using Google Analytics 4 (GA4) and e-commerce reporting tools, with demonstrated ability to translate findings into improvements. Familiarity with Microsoft Power BI is preferred.
- Working knowledge of Search Engine Optimization (SEO), local listings, and conversion optimization.
- Experience managing paid search strategy, campaign execution, and optimization in partnership with agencies.
- Experience managing content management systems and commerce platforms; familiarity with Strapi, Olo, Bite, Shopify, Yext, or comparable tools is preferred.
- One to three years of experience in quick-service restaurants (QSR) or consumer packaged goods (CPG), including third-party delivery aggregator management, preferred.
- Experience planning, executing, and optimizing promotions and advertising campaigns on third-party delivery platforms, preferred.
- Experience coordinating vendors, agencies, and cross-functional teams in a fast- paced environment with changing priorities.
- Experience managing digital projects across regional or global teams is preferred. or an equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.
or an equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.
Skills and Essential Traits- Strong sense of ownership and accountability, with the ability to independently drive initiatives from concept through execution and optimization.
- Exceptional attention to detail and accuracy in managing digital content, menus, pricing, promotions, and customer-facing experiences. • Strong analytical and problem-solving skills, with the ability to interpret data, identify opportunities, and develop actionable recommendations.
- Excellent project management, organizational, and prioritization skills, with the ability to manage multiple initiatives and deadlines simultaneously.
- Effective communication, collaboration, and stakeholder management skills, with the ability to influence and work cross-functionally across teams and external partners.
- Sound judgment and decision-making capability, with the ability to assess risks, resolve issues, and escalate appropriately when needed.
- Proficiency in using data and insights to drive continuous improvement in digital commerce performance and customer experience.
- Adaptable, resourceful, and comfortable working in a fast-paced, evolving environment with changing business priorities.
- Strong customer-centric mindset with a passion for delivering seamless digital experiences that enhance guest satisfaction and drive business results.
- Continuous learning orientation, with the curiosity and agility to quickly adopt new technologies, platforms, and industry best practices.
Non-Essential Duties and Responsibilities- Perform administrative duties as necessary i.e. making copies, filing, etc.
- Prepare department plans, objectives, goals, strategies and measures.
- Prepare annual budget and manage operating expenses pertaining to brand assignment or assigned function.
- Prepare management reports.
Other Qualifications- Computer Literacy: Proficient in MS Applications (MS Word, Excel, PowerPoint, Outlook, etc.) and trainable in other software related to Marketing.
- Physical Effort/Requirements: While performing the duties of this job, the employee will: (indicate items to be included)
- Sit for the majority of time, approximately 70% of the scheduled work shift.
- Stand/walk for approximately 30% of the scheduled work shift.
- Able to travel approximately 30% of the time and in different locations as needed.
- Lift, reach, pull, push, grasp and use hands frequently.
- Bend and/or squat down occasionally.
- Climb, stoop and/or kneel rarely.
- Lift up to 50 pounds occasionally.
- Need to see well enough to differentiate product quality parameters, read/compose email, reports and use the computer and be proactive to customers' feedback affecting quality.
- Need to speak and hear well enough to give/receive instructions, feedback and communicate with employees, customers and partners/suppliers.
- Be required to work irregular hours, varying work shifts schedules as necessary at work.
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.
If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company's purposes.
THIS JOB IS FOR IMMEDIATE PLACEMENT.
APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA. 
