OverviewWho we're looking for Toyota's Functional Strategy Department is looking for a passionate and highly motivated Digital Contact Analyst.
The Functional Strategy team works in partnership with our functional leaders across Operations and Operations Support to ensure the strategic roadmap and corresponding priorities are outlined, developed, and managed through individual project plans. The team also informs business requirements and prioritization for technology development and implementation by technology
development domains. The team is responsible for partnering with all the required stakeholders to ensure the objectives, milestones, timeframe involved and expected outcomes are clearly delineated, tracked and measured.
Responsible for supporting development and implementation of strategic initiatives with specific concentration on Digital Contact Strategies via Email, SMS and Push Notification channels. Activities include research, road mapping, and collaborating across functions and processes as well as providing input on strategic roadmaps, planning/prioritizing strategic initiatives, and assisting in creating process maps to understand and present solutions for seamless business integration. The Analyst is expected to focus and develop customer insights to pave the way for strategic opportunities to thrive in the Toyota Financial Services/Lexus Financial Services TFS/LFS/Private Label environment.
What you'll be doing - Support major projects & initiatives that drive desired business outcomes to advance
- Focus on customer insights and industry best-practices to plan and execute a customer-/product- lifecycle which prioritizes TFS/LFS/Private Label overall strategy and a customer-centric experience
- Develop and implement strategic roadmaps and process improvements for Digital Contact Channels that align with and drive strategic opportunities and planned initiatives
- Create, measure, analyze and refine Digital Contact champion-challenger tests with the objective of optimizing the TFS/LFS/Private Label contact strategy
- Identify gaps in relevant processes and consult with stakeholders on solutions and remediations
- Contribute subject-matter level expertise and business insight to innovate digital contact optimization in alignment with TFS/LFS/Private Label business strategies with the goal of driving a personalized, customer-centric experience
- Support business growth through various opportunities, creating pathways and combatting roadblocks in the path to business enablement
- Assist leadership in developing standard and consistent operating procedures, goals, and objectives for the respective function based on customer insights and research findings
- Create communications and presentations as needed and ensure information is disseminated to the appropriate audience
- Day to day management of internal and supplier partnerships for service required to create new digital communication content and journeys
What you bring- Ability to build relationships with a broad audience both internal and external to TFS
- Manage projects successfully to meet deadlines, provide deliverables, and adhere to budgets
- Expertise in Digital Contact or Digital Marketing discipline
- Work collaboratively with other team members
- Strong organizational and stakeholder management skills
- Strong verbal, written, and analytical skills
- Working knowledge of Microsoft Office Applications (Word, PowerPoint, Excel, etc.)
Added bonus if you have- Bachelor's degree in Communications, Digital Marketing, Digital Strategy or equivalent combination of education and relevant experience
- Working knowledge of Salesforce Marketing Cloud, HubSpot, Brevo or similar
What we'll bringDuring your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:
- A work environment built on teamwork, flexibility, and respect
- Professional growth and development programs to help advance your career, as well as tuition reimbursement
- Team Member Vehicle Purchase Discount
- Toyota Team Member Lease Vehicle Program (if applicable)
- Comprehensive health care and wellness plans for your entire family
- Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute (if applicable)
- Paid holidays and paid time off
- Referral services related to prenatal services, adoption, childcare, schools and more
- Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
- Oversee peer-review processes and calibrate the team on instructional quality, cognitive load principles, and brand alignment.
