Requisition ID : 21802 Employment Type : Full Time Job Category : Marketing Work Location : Davidson, NCBRIEF POSITION SUMMARY: The Digital Analytics Technical Manager serves as the primary owner of digital measurement and data collection capabilities, including tag management, tracking governance, and implementation quality. This role partners closely with Analytics, Product, Marketing, Privacy, and Technology teams to ensure accurate, scalable, and compliant collection of digital customer interaction data that supports business decision-making and marketing activation.
DUTIES AND RESPONSIBILITIES - Supporting marketing initiatives through tag implementation via tag management tools such as Tealium, Google Tag Manager (GTM) and Adobe Launch
- Manage digital measurement and tracking operations through the tag management platform, including data collection, transformation, validation, and troubleshooting across analytics and marketing technologies
- Troubleshooting existing tag setups and providing guidance internally and externally regarding the best practices in digital analytics as it relates to tag management
- Works directly with business owners and IT to plan, execute, and keep record of technical tagging requirements and manage this process through Jira
- Define and maintain measurement requirements, solution designs, tracking specifications, and data layer documentation to support business and analytics objectives
- Responsible for the accuracy and quality of digital data collection and tagging implementations
- Conduct tag audits regularly, especially after deployment to ensure that data integrity is preserved and execute removal of tags that are no longer necessary
- Serve as the subject matter expert regarding the best practices related to tag management, consent management, digital data collection, and measurement implementation practices
- Identify/solve problems in a fast-paced environment and communicate solutions to the rest of the team and management
- Establishing and maintaining best practices for tag management, including design strategy and quality assurance
- Fosters the MSC Culture in the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose
- Participation in special projects and performs additional duties as required
QUALIFICATIONS What You Need: - Bachelor's degree or equivalent experience
- 5+ years relevant work experience
- Direct experience with one or more enterprise tag management platforms (Tealium, Adobe Launch, Google Tag Manager) and enterprise analytics platforms (Adobe Analytics, GA4) required
- Experience configuring and troubleshooting tracking implementations using JavaScript within tag management platforms
- Experience with consent management and privacy compliance
- Skilled in translating business questions into tagging requirements
- Experience working on Agile marketing teams
- Experience translating business and measurement requirements into scalable technical solutions and tracking implementations
- Strong project management skills
- Highly autonomous, self-starter, high energy, positive attitude with good organization and time management skills
- Demonstrate exceptional organizational skills and ability to multitask simultaneous different projects
- Excellent written and verbal communication skills
- Strong problem solving and creative-thinking skills
- Ability to communicate technical concepts to non-technical stakeholders
- Ability to thrive in a fast-paced environment
Bonus Points If You Have: - Event Streaming, Audience streaming and Server-side Tag manager experience
- Data Quality Assurance tools such as Observe Point or DataTrue
- Experience working with CDPs or Marketing automation technologies
Other Requirements: This position may require access to International Traffic in Arms Regulations Information ("ITAR") and/or Controlled Unclassified Information ("CUI")
Compensation starting at $74300 - $115453 depending on candidate location and experience.
The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate's relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change.
Applicants must be currently authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position at this time.
This job posting will remain open for a minimum of 3 business days from the original posting date or longer as needed to fill the position.
