Developer Marketing ManagerLocation: Mountain View, CA or McLean, VA (Full-time, in-office)
Role OverviewWe're hiring a Developer Marketing Manager to own how developers and technical evaluators discover, learn, and integrate with ID.me's identity platform. You'll be the marketing owner of developers.id.me and docs.id.me - the technical hubs that turn ID.me from a service customers wait on into a platform they configure themselves. You'll partner closely with Product, Engineering, and DevRel to ship the content that turns evaluators into integrators.
ID.me is shifting from a service model (we build your verification workflow) to a platform model (you configure your own). The Developer Portal is the surface area where that shift becomes real for customers, and we need a developer marketer who can carry that story end to end.
ResponsibilitiesDeveloper Portal & Technical Content- Own marketing for developers.id.me and the technical documentation experience at docs.id.me - IA, content roadmap, page builds, and ongoing maintenance in partnership with Product and Engineering.
- Write and ship technical content: quickstarts, integration guides, API reference improvements, sample apps, and code snippets for the modular API suite (Face API, Age Verification, White-Label, Green-Label).
- Keep documentation, code samples, and version notes in lockstep with product releases - including new self-service capabilities like workflow policies, app-level reporting, and native API configuration.
Developer Enablement & How-To Materials- Build hands-on enablement: tutorials, video walkthroughs, sandbox demos, and reference architectures for common identity workflows (OIDC, OAuth, SAML, SCIM, Enterprise SSO).
- Translate engineering specs and PRDs into clear, developer-friendly content that respects developers' time and intelligence - turning concepts like Applications, Policies, and the workflow engine into plain-language how-tos.
- Partner with Solutions Engineering and Support to identify the integration questions developers actually hit - then ship content that answers them before a ticket gets filed.
Developer Engagement & Growth- Drive qualified developer traffic to developers.id.me through community engagement, partnerships, and developer-facing programs.
- Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
- Track funnel metrics from portal visit 1 sandbox signup 1 first API call 1 policy activation 1 production integration, and report on what's working.
Platform Launch & Cross-Functional Partnership- Co-own technical launches with Product Marketing and PM - release notes, migration guides, deprecations, and the developer-facing pieces of every major launch (Developer Portal, Organizations Platform, modular APIs).
- Carry the platform narrative - modularity, self-service, configurable workflows - through every developer-facing surface.
- Serve as the marketing voice in DevRel and developer experience conversations; bring developer feedback back into Product and Engineering.
Qualifications- 10+ years in developer marketing, technical product marketing, or developer relations at a company shipping API or platform products.
- Technical background - CS or engineering degree, prior engineering or DevRel experience, or a clear portfolio of technical content you've shipped (docs, tutorials, sample apps, dev portals).
- Strong technical writing skills. You can read a PRD, talk to an engineer, and ship a quickstart developers actually finish.
- Hands-on familiarity with at least one modern stack (JavaScript/TypeScript, Python, Go, or similar) and comfort working in code samples and Git.
- Experience owning or significantly contributing to a developer portal, docs site, or technical content program.
- Comfort with developer-funnel metrics: portal traffic, sandbox activation, time-to-first-API-call, integration completion.
- Bachelor's degree or equivalent experience.
- Bonus: previous experience working within a developer ecosystem or developer community.
- Bonus: working knowledge of IAM and identity protocols (OIDC, OAuth 2.0, SAML, SCIM, Enterprise SSO with Entra/Okta), or prior experience marketing identity, auth, CIAM, or security platforms.
Why This RoleID.me's identity platform powers verification for 170M+ members, 22 federal agencies, and a growing roster of healthcare, State and Education, and commercial brands. The Developer Portal opens that network up to customers as a self-service product, and the developer marketing function is being built from the ground up to support it. You'll have meaningful ownership, runway to grow the function, and a direct line to the VP of Enterprise Marketing along with Product and Engineering leadership.
