7+ years of product marketing experience in a high-growth tech company, with ownership of product launches.
Experience targeting developers and technical buyers, specifically for API or platform products.
Technical fluency including understanding API documentation and discussing technical trade-offs with engineers.
Proven capability to execute integrated marketing campaigns from concept to analysis.
Strong ability to distill complex technical information into compelling narratives for various audiences.
Familiarity with traditional marketing principles coupled with an eagerness to innovate.
Exceptional storytelling skills that combine data-driven insights with succinct value propositions.
Ability to navigate and provide clarity in fast-paced, ambiguous situations.
Responsibilities
Translate complex product capabilities into clear market messaging, specifying target users and competitive advantages.
Maintain an in-depth understanding of developer interactions with AI APIs to effectively narrate the platform's value.
Own and drive key metrics for API product success, implementing programs that enhance developer engagement and adoption.
Design and execute integrated marketing campaigns across multiple channels, assessing their performance throughout the funnel.
Orchestrate product launches by establishing clear success metrics and aligning all teams for simultaneous readiness.
Provide customer-facing teams with effective communication strategies and intelligence resources for competitive edge.
Continuously monitor customer and market needs, ensuring accurate and valuable product storytelling based on evidence.
Measure and analyze the effects of messaging strategies on pipeline influence and retention, employing rapid iterative testing.
Benefits
Opportunities for professional development and continuous learning.
Flexible work environment supporting work-life balance.
Access to cutting-edge technology and resources.
Collaborative culture fostering innovation and creativity.
Engagement in exciting projects at the forefront of AI and developer tools.
Full Job Description
Responsibilities
Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.
Understand developers and shape the platform narrative. Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API.
Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.
Make others materially better at their jobs. Equip customer-facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield.
Obsess over the customer and the market. Maintain a sharp, real-time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype.
Measure outcomes, not just outputs. Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast on pricing, packaging, and positioning.
Qualifications
7+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches.
Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance.
Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.
Deep familiarity with the rules of traditional marketing with an interest in breaking them.
World-class storytelling skills grounded in data, with the ability to summarize a product's value in a single sentence and defend it with evidence.
Extreme comfort delivering clarity in high-velocity, ambiguous environments.
