Marketing Lead (Content, Brand & Growth)

Roger Healthcare

$120K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of marketing experience in a relevant field.
  • Strong storytelling and design skills.
  • Ability to independently transform ideas into polished marketing assets.
  • Experience engaging with users to derive insights for content creation.
  • Proficient in operating in a fast-paced environment with high levels of autonomy.

Responsibilities

  • Drive brand and content creation projects across multiple platforms.
  • Design marketing materials such as case studies and promotional flyers.
  • Produce SEO-driven blog content and thought leadership articles.
  • Execute growth strategies through email marketing and paid campaigns.
  • Manage the company's social media presence and web content performance.

Benefits

  • Platinum health, dental, and vision insurance.
  • Flexible PTO policy.
  • Opportunity to work at the forefront of healthcare AI innovation.
  • Impactful work that improves clinician and patient lives.
Full Job Description
We9re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role - it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI. About the Role We are hiring a Marketing Lead who is hungry, creative, and ready to move fast. You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health. If you get just as excited about building the engine as driving it, this role was made for you. What You9ll Own You9ll drive projects across content, brand, and growth marketing, including: Brand & Content Creation 3 Design beautiful marketing materials: case studies, flyers, one-pagers, decks 3 Create product marketing content: demos, feature launches, videos 3 Produce blogs, SEO-driven content, and white papers 3 Build thought leadership content around AI, healthcare, and our team 3 Develop sales enablement materials for AEs & SDRs 3 Write compelling narratives grounded in user stories and outcomes Growth & Demand Generation 3 Run consistent outbound and nurture email campaigns 3 Execute paid acquisition experiments 3 Manage all social channels 3 Lead webinar planning, execution, and content 3 Drive conference strategy: lead lists, dinners, attention-grabbing campaigns 3 Continuously improve website content and SEO performance 3 Experiment with new lead channels and user advocacy motions 3 Partner with Customer Success on customer delight programs (gifts, spotlights, social proof) You Might Be a Great Fit If You Are 3 7+ years into your marketing career 3 Obsessed with crisp storytelling, design, and execution - not theorizing 3 Able to take a fuzzy idea and turn it into a polished asset without handholding 3 Excited to speak with users, extract insights, and turn them into content 3 Energized by a fast-paced environment with high autonomy 3 Comfortable owning end-to-end deliverables and being accountable for outcomes Why Join Us Platinum health, dental, and vision insurance Flexible PTO Be at the forefront of LLM innovation in healthcare Founded by AI Researchers from Cornell and Amazon Alexa Make a tangible difference in the lives of clinicians and patients Work on a mission that matters, backed by AI innovation and top-tier investors Make a Real Difference - Hear from our users: "If I had to give Roger a rating out of 10, I9d give it an 11! You guys changed my life!!" - G.M. from San Francisco, Registered Nurse "Roger AI saves me hours per day. I can easily focus on my patients now too." - J.L. from Tucson, Registered Nurse "Being a single mom is tough, but with Roger I can take the time to go to my daughter9s soccer game and also pursue further education." - T.M. from Dallas, Licensed Vocational Nurse If you9re interested in joining a fast-growing healthcare AI startup, we9d love to hear from you TODAY!

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