5+ years in B2B demand generation or growth marketing with proven pipeline ownership.
Hands-on experience with paid search and media management, including budget oversight.
Proficient in data analysis tools like Salesforce, HubSpot, Google Analytics, and Tag Manager.
Experience in product launches and competitive positioning with Product and Sales teams.
Fluent in AI tools for marketing analysis and testing, with demonstrable examples.
Experience managing or mentoring at least one marketing professional.
Responsibilities
Own pipeline and product KPIs, setting plans and budgets while analyzing performance.
Lead go-to-market strategy in collaboration with Product for successful launches.
Shape competitive positioning and messaging, translating insights into actionable campaigns.
Conduct win/loss analysis to refine targeting and messaging strategies.
Plan and execute multi-channel marketing campaigns, managing all aspects of paid media.
Oversee a team including a Product Marketing & Sales Enablement manager and collaborate with content and lifecycle teams.
Benefits
Competitive base salaries to reward top talent.
Extremely competitive equity package for employee ownership.
Unlimited PTO and sick days for work-life balance.
Comprehensive medical, dental, and vision insurance plans.
401k match to support retirement savings.
Full Job Description
We are looking for a talented Demand Generation Manager to add to our team!
We're building marketing around our product lines, with one person accountable for each line's growth. As a Demand Generation Manager, you own the pipeline and performance for your product line end to end. That covers go-to-market strategy, launch planning with Product, competitive positioning, campaigns and paid media. When the number moves, you know why and you already have a plan.
ShipperGuide + Loadsmart AI: ShipperGuide, our TMS (including ShipperGuide Instant Rates), and Loadsmart AI both sell to enterprise shippers. You'll own one pipeline across them, including taking Loadsmart AI to market.
Opendock: dock scheduling and facility operations. It has our largest paid media budget and a high-velocity digital funnel alongside an enterprise motion.
Job Type: (Exempt)
DEPARTMENT: Marketing
LOCATION: Chicago (Hybrid)
WHAT YOU GET TO DO:
The number. Own pipeline and product KPIs for your product line. Set the plan, own the budget behind it, and explain what moved and why.
Go-to-market. Lead GTM strategy for your product line. Partner with Product on commercial release planning so every launch ships with a plan, a story and an audience.
Positioning and competitive intelligence. Shape positioning and messaging against competitors and where the industry is heading. Turn competitive intel into campaigns and insight Sales can use.
Win/loss. Run win/loss analysis on marketing pipeline and feed it back into targeting, messaging and spend.
Campaigns and paid media, hands-on. Plan and launch multi-channel campaigns. Own paid media for your product line, including budget, bidding, landing pages, tracking and testing.
Your pod. Manage your pillar's Product Marketing & Sales Enablement manager. Work day to day with the pillar's content marketer, and with the shared lifecycle and email, events, and design and web teams.
REQUIRED QUALIFICATIONS:
5+ years in B2B demand generation or growth marketing, with a pipeline number you owned and hit.
Hands-on with paid search and paid media. You've managed budgets, bids, tracking and landing pages yourself, not only through an agency.
Strong with data: Salesforce, HubSpot, Google Analytics and Tag Manager. You can trace the pipeline back to the campaign that created it.
Experience taking products to market with Product and Sales: launches, positioning, competitive work.
Fluent with AI tools. You use tools like Claude to build, test and analyze faster, and you can show us real examples.
Experience managing or mentoring at least one marketer.
$120,000 - $135,000 a year
The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, the candidate's experience and expertise. In addition to your base compensation offer, you will also receive stock options and benefits listed below.
WORKING AT LOADSMART: • Competitive base salaries - we believe in rewarding top talent • Extremely competitive Equity package - become a shareholder in our company! • Loadie Time Off - PTO and sick days without a limit • Comprehensive Medical, Dental, and Vision insurance plans • 401k Match
About Loadsmart
Loadsmart is a digital freight broker that uses artificial intelligence to optimize the shipping process. The company was founded in 2014 and is headquartered in New York City. Loadsmart offers a range of services, including instant pricing and booking, real-time tracking, and predictive analytics. The company partners with a variety of carriers to provide its services, and its platform integrates with a number of transportation management systems. Loadsmart has raised over $150 million in funding to date, and its investors include Maersk Growth, BlackRock, and Chromo Invest.
