About the RoleWe're looking for a Demand Generation Manager to build and execute integrated programs that create pipeline, engage buying groups, and help accelerate opportunities through the funnel. This is a hands-on individual contributor role for a strategic, analytical marketer who can translate growth priorities into coordinated programs across paid media, email, web, and emerging channels. You'll own demand program strategy and execution, direct our paid media agency, and continuously use performance data to determine what we should test, optimize, and scale. You'll work closely with Content Strategy, Product Marketing, Events, Marketing Operations, Sales, and agency partners to connect audiences, content, and channels into cohesive buyer experiences that drive measurable business outcomes.
ResponsibilitiesDrive Pipeline Across the Funnel- Build and execute integrated demand campaigns that generate new pipeline, engage buying groups, and accelerate existing opportunities.
- Develop distinct strategies for pipeline creation and acceleration, tailoring audiences, content, channels, and calls to action based on where buyers are in their journey.
- Partner with Sales to understand account and pipeline priorities and identify opportunities for targeted engagement.
Own Digital Channel Strategy & Performance- Own the strategy and performance of paid media, email, nurture, web, and emerging demand channels, connecting them into cohesive cross-channel programs.
- Direct agency execution across paid media and email, setting audience, channel, investment, testing, and performance expectations while holding partners accountable to pipeline outcomes.
- Own paid media, email, and nurture strategy and performance, continuously optimizing audience segmentation, engagement, conversion, and progression through the funnel.
- Identify and test new channels, tactics, and approaches to expand reach and improve demand performance.
Build Integrated Campaigns- Partner with Content Strategy to jointly develop campaigns, with you bringing audience, channel, funnel, and performance insights and Content Strategy bringing content strategy, narrative, and format expertise.
- Partner with Product Marketing to connect buyer, market and competitive insights to audience and demand strategies, while sharing campaign performance insights that inform future messaging and go-to-market decisions.
- Extend Events and other Marketing programs through pre- and post-event digital engagement that maximizes their pipeline impact.
- Partner with Marketing Operations to leverage standardized campaign processes, tracking, automation, and AI-enabled workflows that improve execution and scale.
Measure, Experiment & Optimize- Own campaign and channel performance against pipeline and revenue goals, using funnel and channel-level metrics to continuously optimize investment and execution.
- Analyze performance to identify audience, content, channel, and conversion opportunities and turn insights into actionable recommendations.
- Develop hypotheses, run experiments and determine where to optimize investment.
- Use AI to accelerate campaign planning, personalization, experimentation, analysis, and optimization, and partner with Marketing Operations to turn successful approaches into scalable workflows.
Requirements- 5-8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment.
- Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.
- Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners.
- Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations.
- Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.
- Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward.
What Success Looks LikeYou'll build a repeatable demand engine that creates pipeline while increasing engagement across the full buyer journey. You'll bring together audience, content, channels, data, and experimentation to continuously improve performance-and help us scale demand generation as Artera expands into new audiences and go-to-market motions.
$130,000 - $170,000 a year
This compensation range is for candidates who will be based out of our Santa Barbara, CA or Seattle, WA offices. This role also comes with a 10% annual bonus, equity, and various benefits.
Our Approach to Work LocationAt Artera, we believe the best work happens when people are truly connected. Our AI services model has shown what's possible when small, focused teams move fast together - the speed of collaboration, pace of career growth, and quality of what we build can become stronger when teams share space. As we grow, we want every new teammate to feel part of an in-person community from day one.
That's why we are focusing our U.S. hiring in three cities, where we are investing in offices and building strong local teams:
- Santa Barbara, CA (Our HQ)
- Seattle, WA
- Kansas City, KS/MO
Unless a role's posting states otherwise, new U.S. roles are based in one of these three cities, and candidates should reside in (or be willing to relocate to) one of these areas. Each location follows an in-person schedule that reflects how our local teams work best; we'll walk you through what to expect for your specific role and city during the interview process.
Focusing on offices and hiring in a few locations, rather than spreading thin across many cities, lets us invest deeply in each one so every team has real community, mentorship, and momentum in person.
Working at Artera Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more!
Career development - Manager development resources, employee development funds
Generous time off - Company holidays, Winter & Summer break, and flexible time off
Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.
