Demand Generation Lead

Demand Generation Lead

This role reports to the Head of Marketing and is required to be in the office 3 days per week.

The Role

We're hiring our first Demand Generation Lead to shape our Enterprise marketing motion and build the pipeline engine from the ground up. You'll own the full funnel: from awareness to SQLs, working side by side with Sales to hit revenue targets. This is an IC role today with a clear mandate to hire and grow a team as we scale.

We already have incredible momentum across teams small and large like Nike, Adidas, Catalyst, Hasbro and more - and are looking for someone to unlock our next layer of enterprise growth.

You'll report to the Head of Marketing and have direct input on budget, strategy, and how we show up in market.

How You'll Do It:

Lead Generation & Pipeline

• Design and run multi-channel demand gen programs that generate qualified pipeline for the sales team
• Own MQL-to-SQL conversion targets and iterate on lead scoring and qualification criteria with Sales
• Build and optimize paid channels (LinkedIn, Google) for efficient pipeline contribution

Account-Based Marketing (ABM)

• Stand up ABM programs targeting key ICP accounts alongside the Sales team
• Develop account-level content and outreach sequences in close collaboration with AEs and SDRs
• Track and report on account engagement, pipeline influence, and deal velocity

Strategic Events & Field Marketing

• Own Vizcom's presence at industry trade shows, design conferences, and partner events
• Partner with our product marketing team to plan and execute virtual events and webinars to drive awareness and net-new pipeline
• Manage pre- and post-event follow-up in partnership with the SDR team

Sales Partnership

• Act as the connective tissue between Marketing and Sales, helping to align on ICP, messaging, and pipeline goals
• Work with product marketing to build sales enablement assets: battlecards, email sequences, one-pagers, and objection-handling guides
• Hold a regular pipeline review cadence with Marketing & Sales leadership to identify gaps and adjust programs

Operations & Reporting

• Own the marketing tech stack for demand gen (HubSpot, intent tools, ad platforms)
• Build dashboards that give clear visibility into campaign performance, CAC, and pipeline contribution
• Manage demand gen budget with a focus on efficient, scalable growth

What You'll Bring:

• 6+ years in demand generation or growth marketing at a B2B SaaS company
• Proven track record of building pipeline: you can point to programs you ran and the numbers they drove
• Hands-on ABM experience: you've run account-level programs, not just read about them
• Comfortable owning event strategy end-to-end, from trade show logistics to post-event nurture
• Strong sales partnership instincts: you've worked closely with AEs and SDRs and understand the handoff
• Fluent in HubSpot (or comparable CRM/MAP) and comfortable pulling your own data
• Bias for action: you'd rather test and iterate than wait for a perfect plan
• Experience at an early-stage company or startup; you know how to do a lot with a little

Nice to Have

• Background in design tools, creative software, or selling to design or engineering teams
• Experience building and managing a small demand gen team
• Familiarity with intent data tools (6sense, Bombora, or similar)

Benefits While Working At Vizcom:

• 100% employer sponsored medical care for employees, 25% towards dependents
• Dental, VIsion and Mental Health Care
• Equity
• Flexible PTO
• 401(k) with payroll match
• Generous annual Learning & Development allowance
• Paid parental leave
• One-time home office setup for all remote employees
• Weekly catered lunch at Headquarters
• Monthly stipend for gym memberships

Compensation:

Our compensation is tiered by U.S. location to support a consistent and equitable approach across our distributed team. We regularly benchmark compensation against relevant peer companies using current market data from industry-standard sources, including Carta and Pave. For this role, base salary and equity will be determined based on your location and applicable compensation zone:

• Tier 1 (e.g. San Francisco, New York City): $170,000 - $190,000

The actual offer, including the compensation package, is determined based on multiple factors, including experience, location, and other business considerations. The overall package described in this post applies to W2, U.S. based employees- final package will be determined by local requirements and employment laws and accessibility.

Join Us and Make an Impact: At Vizcom, we move fast, offer meaningful equity ownership, and provide a compelling growth trajectory for our team members. We believe in the art of industrial design and strive to improve our world through accelerated visionary processes. Join us in shaping a world designed by you.