FreedomPay provides a cloud-based platform designed to deliver commerce solutions to address the changing needs of merchants across a range of industries.. FreedomPay’s Platform-as-a-Service (PaaS) enables value-added services for global partners including; connectivity, payment security, loyalty and incentives, and real-time data capabilities. FreedomPay’s solutions are delivered across the commerce ecosystem: in-store, online and on-mobile and are sold through resellers, VARs, OEMs, processors/ISOs, POS solution providers and direct. FreedomPay was founded in 2000 and is currently located in Radnor, Pennsylvania. In early 2000, FreedomPay launched mobile payment "proof of concepts" with enterprises such as McDonalds, Bank of America and Visa. Later in 2004, FreedomPay delivered a closed loop payment solution for stored value and voucher systems to the markets in the food service industry. In 2007, FreedomPay developed a gateway for credit card processing (FreeWay) that captures detailed transaction data. That data can be mined for real time intelligence from disparate systems allowing merchants insight into their sales. Using that data FreedomPay launched a cloud-based platform as a service (PaaS) and a first generation incentives platform. This platform gives merchants the ability to launch targeted incentives based on buying habits and delivers the ability to track the progress of incentives against live sales.