Dealer Marketing Consultant - Northern California

Shift Digital

$95K — $105K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital marketing, preferably in automotive
  • Previous roles in Marketing Management or eCommerce leadership
  • Strong understanding of dealership operations and sales strategies
  • Expertise in digital tools including SEO, SEM, and analytics
  • Proficiency in CRM and DMS systems, as well as Google Ads
  • Exceptional organizational and communication skills
  • Willingness to travel extensively throughout Northern California and the Pacific Northwest.

Responsibilities

  • Consult with clients and dealers to enhance digital marketing strategies
  • Conduct in-person training sessions and webinars for dealerships
  • Analyze data to improve digital performance metrics
  • Provide strategic consulting to optimize online customer experiences
  • Implement best practices for digital engagement and sales
  • Support stakeholders with actionable insights and reporting
  • Establish strong relationships with dealership teams and key clients.

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Generous paid time off (PTO) and holidays
  • Flexible work arrangements to support a healthy work-life balance
  • Career development opportunities within the automotive digital landscape
  • Employee perks and discounts on automotive products and services.
Full Job Description
Description

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

About You

Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.

Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:

  • Dealership Websites
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Reputation Management
  • CRM / DMS Systems
  • Google Adwords / Analytics
  • Automotive experience

Are you a road warrior? This is a travel position that requires extensive travel in the Northern California and the Pacific Northwest area along with adjacent states.

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at https://www.shiftdigital.com/company/Careers.

This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.

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