Dealer Marketing Consultant - Northern California

Shift Digital

$95K — $105K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in digital marketing or automotive industry roles
  • Strong background in dealership sales strategy and marketing operations
  • Expertise in digital consulting, analytics, and reporting
  • Proficiency with dealership technologies and digital best practices
  • Exceptional organizational and relationship-building skills
  • Willingness to travel extensively across designated regions
  • Professional demeanor and detail-oriented approach

Responsibilities

  • Consult with clients and dealers to implement effective digital marketing strategies
  • Provide training and support through in-person consultations and webinars
  • Analyze data to assess and improve dealership digital performance
  • Create strategic reports to guide client marketing decisions
  • Enhance online customer experience during vehicle shopping
  • Manage and optimize dealer websites and digital tools
  • Develop relationships with automotive stakeholders to drive results

Benefits

  • Competitive compensation package
  • Generous paid time off (PTO)
  • Paid holidays
  • Comprehensive employee benefits
  • Opportunities for professional development
  • Travel opportunities within designated regions
Full Job Description
Description

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

About You

Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.

Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:

  • Dealership Websites
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Reputation Management
  • CRM / DMS Systems
  • Google Adwords / Analytics
  • Automotive experience

Are you a road warrior? This is a travel position that requires extensive travel in the Northern California and the Pacific Northwest area along with adjacent states.

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at https://www.shiftdigital.com/company/Careers.

This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.

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