Join our Marketing team, where you'll build our customer marketing motion from the ground up. As our Customer & Community Marketing Manager, you won't just run campaigns behind the scenes. You will turn our customers into champions, not just inside their companies, but out in the market: at events, on stage, in communities and in their peer circles.
You'll report to our Director of Marketing and team up with the Events, Product Marketing, RevOps, Sales and CS teams to help us grow and expand existing customers. Expect smart people, big goals and plenty of room to make your mark.
What you'll own Advocacy and community- Build new customer programs like ContactMonkey customer awards and a Customer Advisory Board that help shine a spotlight on our users
- Work with our events team to coordinate customer involvement at industry events, webinars, dinners, and more
- Recruit our happiest customers to advocate for us by speaking at industry events, on webinars, case study stars, event hosts - even hiring some as advisors or influencers.
- Ask for reviews, referrals, and intros as part of your ongoing interactions with customers - and track them like any other pipeline.
- Keep track of engaged customers, surfacing warm opportunities to Sales and CS, and closing the loop after every event or program.
- Help the marketing team turn your conversations with customers into content: short video clips, testimonials, case studies, LinkedIn posts.
Customer comms and lifecycle- Execute digital customer comms including newsletters, in-app notifications.
- Partner with product marketing on product comms and ensuring new launches get in front of customers.
- Launch customer campaigns that drive upsell and expansion opportunity, pipeline, and revenue, reporting on what's driving results and where to double down
Measure, test, and optimize- Partner with RevOps to track and analyze performance of customer initiatives across the full funnel: event attendees, MQLs, SQOs, referrals, new advocates.
- Review your campaigns weekly, produce insight summaries, and contribute to quarterly campaign reviews.
- Feed learnings and insights from your time with customers back to the rest of the marketing team to keep messaging sharp.
What you bring to the table - You have 3+ years of experience in customer marketing, growth marketing, or community at a B2B SaaS company
- You have the ability to work independently and be a self-starter with a desire to test new, out-of-the-box ideas
- Comfortable using marketing automation tools (Hubspot) and CRMs (Salesforce)
- You bring AI literacy and have used it across previous roles, from drafting campaign briefs and optimizing email copy to interpreting performance data and generating ongoing insights.
- You are a team player and able to confidently work cross-functionally with sales reps, CS and GTM leadership
- You're excited about the opportunity to meet our customers IRL and are up for some travel to events (~20%)
- You value in-person collaboration and are able to join us in our Toronto office 3 days a week
Bonus points if... ☆- You have an educational or work background in internal communications
- Experience in a high-growth or SaaS organization
- Any B2B marketing, Salesforce, Google Ads or HubSpot Certifications are a bonus
- You're proud of some of the customer marketing campaigns you've run in your career, and have quantifiable results to show for it
- You're a marketer who knows that "growth" means more than just lead gen and MQLs
What's in it for you 100% employer-paid benefits + a Health Spending Account from day one
Work from anywhere in the world for up to 20 days a year
Stock options, so you own a piece of what we're building
RRSP Group Savings Plan
A generous vacation package to fully unplug
A personal development budget to keep levelling up
One personal day + two volunteering days to give back
Your birthday off
Five health days a year
A beautiful downtown Toronto office, stocked with all the best snacks
The details The salary range for this role is $115K-$130K + bonus. Where you land depends on your experience, skills and our internal compensation framework, so pay stays fair across the team. Got questions about pay? Ask anytime. We're an open book throughout the process.
This is a net new role based in our downtown Toronto office at King and Spadina. We're together in the office 3 days a week, because the best ideas happen in person (and so do the snack runs).
