OverviewThe Director, Cross-Channel Investment sets and connects investment strategy across the full paid media ecosystem for a single client account. This role servers as the central coordination point for Investment across planning, activation, optimization, measurement, and client communication. Acting as both lead and connector, the Director ensures recommendations are clear, actionable, and tied to measurable business outcomes.
Responsibilities- Planning & Strategy: Lead cross-channel investment strategy and high-level tactical planning, aligning teams on objectives, budgets, and audience priorities.
- Audience & Full-Funnel Planning: Partner with Channel-specific investment teams, Data & Analytics, and Strategy to develop integrated full-funnel audience approaches.
- Activation & Performance: Advise across planning, activation, optimization, and measurement to drive cross-channel performance with Data & Analytics.
- Escalation & Quality Control: Own escalation for pacing, performance, and execution issues, and review all deliverables for quality, strategic soundness, and investment viability.
- Innovation & Marketplace Expertise: Champion testing, learning agendas, and emerging media opportunities by turning industry and channel trends into actionable recommendations.
- Collaboration & Client Leadership: Represent the full investment team across traditional and digital channels, lead cross-functional integration, and translate channel activity into clear client updates.
Qualifications- 10+ years of agency-side media investment experience across traditional and digital channels.
- 5+ years of prior staff management, development, and mentoring experience
- Proven ability to lead cross-channel planning across objectives, budgets, audiences, activation, optimization, and measurement.
- Experience managing complex national and local investment workstreams within integrated agency teams.
- Strong client leadership, communication, organization, and presentation skills, with the ability to simplify complexity and drive alignment.
- Operates effectively in a matrixed environment, managing multiple priorities while reinforcing accountability and collaboration.
- Command of media systems, tools, contract operations, and the upstream and downstream impacts of investment decisions.
Additional informationThe Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/2026.
