Job Duties and ResponsibilitiesCandidates must be willing to participate in at least one in-person interview.The Video Services Growth Marketing & Acquisition Media team in Denver, Colorado requires a Upper Funnel & Strategic Partnerships Paid Media Strategist to architect and manage mass-reach and consideration media customer acquisition across DISH TV and Sling TV. This role addresses the critical challenge of optimizing multi-million dollar portfolios across offline and digital upper-funnel channels to scale a highly profitable downstream subscriber pipeline. Fragmented consumer attention across legacy linear formats and new-age digital media necessitates a shift away from cookie-cutter asset strategies toward platform-native growth frameworks. Driving aggressive Cost Per Acquisition targets while maximizing downstream Customer Lifetime Value will ensure substantial investments perform at peak efficiency.
What Success Looks Like (Objectives):- Architect a comprehensive, end-to-end mass-reach and consideration media roadmap that seamlessly unifies legacy linear/broadcast channels with addressable digital formats
- Direct the strategic planning for upfront media buying, direct network partnerships, and programmatic video/audio investments to optimize media rates
- Revolutionize creative strategy by collaborating with internal teams to build a robust pipeline of high-converting, platform-native assets
- Oversee multi-channel budget allocations through a holistic Return on Marketing Investment lens; balance aggressive acquisition targets with long-term lifetime value data
- Partner with analytics teams to optimize technical tracking configurations, incrementality testing frameworks, and marketing mix modeling integrations
Skills, Experience and RequirementsCore Skills and Competencies (What you'll bring):- Deep fluency in linear TV upfront markets, programmatic CTV/OTT buying, digital audio networks, and ad-serving or attribution tools
- Proven ability to translate performance data into actionable creative direction and structured testing matrices across video and audio assets
- Strong strategic growth leadership in managing large-scale budgets through a strict performance and unit economics lens
- Solid understanding of technical marketing infrastructure, match market testing, and econometric modeling frameworks
- Exceptional communication and influence skills to translate complex media metrics into ROI-driven business cases for executive leadership
- Competency in AI literacy and AI application to optimize campaign workflows and enhance cross-channel data interpretation
Additional Qualifications:- Master of Business Administration (MBA)
- Deep professional background in subscription-based businesses, entertainment streaming applications, or telecom networks
Minimum Requirements:- Bachelor's Degree in Marketing, Business, or a related quantitative field
- 8+ years of experience in media planning, buying, or marketing, with a minimum of 3+ years of experience leading high-velocity mass-media portfolios (Linear, CTV, Audio) at scale
- Experience with Linear TV, Connected TV (CTV/YouTube), Broadcast Radio, Streaming Radio, Podcasting, Satellite Radio, Out-of-Home (OOH), and ad-serving/attribution tools like ArtsAI, Innovid, or Flashtalking
Visa sponsorship not available for this role
Salary RangesCompensation: $96,250.00/Year - $137,500.00/Year
BenefitsWe offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
