JOB DESCRIPTION
The CRM Manager will be responsible for executing omni-channel marketing campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, Digital Media, and external agencies / vendors.
JOB RESPONSIBILITIES
Manage and execute marketing journeys from initial strategy review to deployment with a focus on outbound marketing channels (e.g. email, SMS, push, onsite/app).
Define business requirements for marketing campaigns including but not limited to audience, channel, flighting, and measurement details.
Optimize campaign targeting, flighting, and targets using insights and analytics.
Organize and maintain digital materials, calendars, deadlines, risks across various orchestration and project management platforms.
Communicate and collaborate with internal stakeholders, partners, and vendors to understand strategy, articulate campaign results, and delegate next steps accordingly.
JOB QUALIFICATIONS
Bachelor’s degree with at least 4 years of similar or relevant work experience.
Deep understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platform, analytics, orchestration).
Passionate about digital strategy, digital transformation, marketing automation
Familiarity with Adobe platform (AEP, AJO, CJA) a plus.
Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Keen attention to detail
Strong project and time management skills with high standards of accuracy and organization
Proven ability to collaborate and manage multiple projects within tight deadlines
Passion for innovation and solving difficult challenges
Passion for sports is a plus
