2-5 years in digital marketing or CRM, preferably in a pharmaceutical agency
Hands-on experience with Salesforce Marketing Cloud and/or Marketo
Ability to manage HCP lists and utilize IQVIA data for targeting
Strong knowledge of SEO platforms (GSC, SEMrush); AI tools experience is a plus
Proficient in Google Analytics for actionable insights
Familiarity with customer journey mapping tools or frameworks
Understanding of UX and UI principles
Experience across CRM, content strategy, SEO/SEM, and direct marketing disciplines
Strong presentation and collaboration skills; adept in client interactions
Proficiency in Microsoft PowerPoint, Excel, Miro & Ziflow
Responsibilities
Collaborate with account, brand, scientific strategy, media, and creative teams for integrated digital strategies
Utilize IQVIA, Google Analytics, and CRM data to understand audience behavior and inform strategies
Manage and segment HCP lists to fuel targeted campaigns
Map customer journeys to pinpoint content needs and optimization opportunities
Support omnichannel planning with audience personas and engagement pillars
Monitor digital trends and performance data for innovation
Conduct competitive website audits
Implement SEO best practices using relevant platforms and develop structured data markup
Partner with teams to ensure high-impact execution across channels
Lead client-facing engagements through workshops and strategic sessions
Benefits
Diversity and inclusion-focused workplace culture
Encouragement for underrepresented groups to apply
Support for professional development and growth
Opportunities for hands-on project involvement
Access to cutting-edge digital marketing tools and resources
Full Job Description
Description
Position at Fingerpaint Marketing
Objectives of This Role:
We're looking for a senior engagement / digital strategist who blends left- and right-brain thinking-comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You'll help shape and optimize omnichannel strategies, ensuring a brand's engagement vision is not only realized, but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools.
This role is ideal for someone who can move seamlessly between high-level strategic planning and hands-on execution-particularly within HCP marketing but will touch both HCP and DTC projects.
Key Responsibilities:
Partner with account, brand and scientific strategy, media, and creative teams to ensure digital, omnichannel and CRM strategies are seamlessly integrated into broader marketing plans
Leverage tools and data (IQVIA, Google Analytics, CRM systems) to understand audience behavior and inform channel strategy
Manage and segment HCP lists to fuel targeted, personalized campaigns
Map customer journeys across channels to identify content needs, optimization points, and experience gaps
Support omnichannel planning through audience personas, micro-journeys, and engagement pillars
Track digital trends, emerging technologies, and performance data to inform innovation and recommendations
Experience with conducting competitive website audits
Apply research and best practices in SEO/SEM using platforms such as Google Search Console, SEMrush, and other relevant platforms
Experience developing website SEO markup, including structured data (schema)
Collaborate with media, content, and development partners to ensure consistent, high-impact execution
Facilitate client-facing engagements, including workshops, planning sessions, and strategic presentations
Qualifications:
2-5 years of digital marketing or CRM experience (pharmaceutical agency experience strongly preferred)
Hands-on experience with Salesforce Marketing Cloud and/or Marketo
Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
Strong working knowledge of SEO platforms including GSC, SEMrush, etc. (AI SEO tools experience preferred)
Comfortable using tools like Google Analytics to derive actionable insights
Familiarity with customer journey mapping tools or frameworks
Understanding of core UX and UI principles
Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing
Strong presentation and collaboration skills; comfort leading client conversations
Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow
Global pharmaceutical clients digital experience a plus
Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity.
About Fingerpaint
Fingerpaint is a full-service advertising agency that provides marketing and advertising services to healthcare companies. The company's services include branding, digital marketing, and creative services. Fingerpaint was founded in 2008 and is headquartered in Saratoga Springs, New York. The company has additional offices in Arizona, Pennsylvania, New Jersey, and Ohio.
