The Role
As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada. Serving as a bridge between local impact and global excellence, you will partner closely with the Global CRM team to optimize our tech stack (Braze, Amplitude, Salesforce Marketing Cloud) and refine processes, ensuring global tools are leveraged to maximize effectiveness for North American consumers.
In this role, you will set the communication strategy for our existing users-with a focus on increasing lifetime value, retention, and loyalty-while supporting B2B lead generation efforts to bring qualified partners onto the platform.
Core ResponsibilitiesNorth American Strategy & Execution (B2C)- Local Roadmap: Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
- Growth & Optimization: Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
- Data & Segmentation: Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
Support & Cross-Functional Collaboration (B2B)- B2B Lead Nurturing: Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
- Supply Engagement: Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
Global Partnership & Systems- Lifecycle Management: Partner with global to improve opportunities within lifecycle and localization -from onboarding and early adoption to retention and reactivation-optimizing global templates to resonate with North American consumers.
- Tool & Process Optimization: Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
- Feedback Loop: Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
- Innovation: Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.
Requirements- The Experience: 3-5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing. You have a proven track record in a mobile-first marketplace or high-growth B2C app environment.
- Braze Mastery: You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration across email, push, in-app.
- Data Fluency: You don't just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy.
- Strategic & Tactical: You can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
- Collaborative & Adaptable: You know how to advocate for local needs while remaining a team player within a global structure.
What it takes to succeedWe are looking for people who are energized by the opportunity and driven by the discipline it takes to achieve it. Too Good To Go is building a high performing team where the right people thrive by holding themselves and each other to these standards. If you are looking for a place to grow, own your work, and make an impact-you'll fit right in.
To succeed here, you'll need to embody these four principles:
- Choose Excellence over Ease: You take initiative and prioritize long-term impact over short-term comfort, consistently pushing for exceptional quality rather than settling for "good enough."
- Demonstrate Integrity and Responsibility: You do the right thing when no one is watching. You recognize your own agency to influence outcomes and take responsibility -meeting setbacks with solutions and humility rather than excuses.
- Seek Honesty: You ask questions and prioritize truth over comfort, welcoming candid feedback, and addressing performance directly to ensure we never stop improving.
- Bring Energy and Joy to the Journey: You take responsibility for the energy you bring to the team, finding meaning in the work while celebrating our shared wins and lessons.
Benefits
Agility & Autonomy
- Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our New York hub.
- Global Mobility: The flexibility to work from abroad for up to 30 days per year.
- Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
- Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life's most significant milestones.
Holistic Wellbeing & Security
- Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
- Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.
- Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.
- Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.
Community & Belonging
- Global Connectivity: Engage with our international team through various Employee Resource Groups (ERGs), including P.R.I.D.E., Women in the Workplace, Global Majority Voices, and Functionally Diverse groups.
- Vibrant Workspace: Experience a welcoming office environment with curated snacks, premium coffee, and regular team celebrations that foster a true sense of community.
How to apply- We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
- Submit your CV and Cover letter in English.
- Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.
Certain US states/jurisdictions require Too Good To Go to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States is $85,000 - $103,000. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to, an individual's assigned work location, experience, and expertise.
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