Align brand and CRM objectives into a cohesive strategy.
Monitor performance and report on progress to optimize initiatives.
Benefits
Annual bonus based on company financial results.
Generous paid time off.
Pension plan and collective saving opportunities.
Fully paid industry-leading healthcare.
Flexible work schedule and summer schedule variations.
Holiday season shutdown and educational resources.
Discount on BRP products.
Full Job Description
We are looking for a CRM Lead to be a key player in the digital transformation. You will also lead end-to-end digital projects with a focus on customer experience.
YOU'LL HAVE THE OPPORTUNITY TO:
Strategy
Lead the definition and execution of CRM strategy for financial services, acting as the single point of reference for CRM within the Finance & Insurance (F&I) domain:
Own and drive the CRM vision, strategy, and roadmap for Financial Services (F&I), aligned with business and revenue objectives
Design best-in-class, data-driven customer experiences across the full lifecycle (segmentation, journeys, lifecycle programs, multi-channel orchestration)
Act as the CRM subject matter expert for F&I, ensuring alignment across stakeholders, channels, and dealership/sales teams
Define KPIs and performance frameworks; leverage insights to optimize engagement, conversion, and retention continuously
Lead end-to-end CRM delivery, bridging business and technology, prioritizing initiatives, and maximizing impact
Identify growth opportunities and continuously evolve CRM capabilities based on performance, trends, and market best practices
Execution & Delivery
Working alongside your team members and partners, you will map marketing automation processes that will support various teams by:
Align brand, e-commerce, financial services, and CRM objectives into a cohesive, actionable strategy
Develop business cases, recommendations, and execution plans to support decision-making
Lead roadmap planning, prioritization, and delivery based on impact, feasibility, and dependencies
Partner with internal teams and external financial partners (e.g., lending, insurance) to ensure seamless integration
Oversee end-to-end CRM project execution, coordinating cross-functional teams and specialists
Monitor performance, report on progress, and continuously optimize initiatives
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelor's degree in Marketing, Business, Commerce, or a related field, with 7+ years of experience in CRM, lifecycle marketing, customer engagement, or strategic planning.
Proven experience developing and executing customer-centric CRM strategies that drive business growth and customer value.
Experience managing external partners, vendors, or strategic business relationships, with the ability to influence outcomes and build strong collaborative partnerships.
Strong analytical mindset with the ability to leverage customer, behavioral, and business data to identify opportunities and optimize customer journeys.
Experience working in complex, cross-functional environments and navigating ambiguity to deliver results.
Experience in automotive financing, consumer lending, F&I, or financial services is considered a strong asset.
Candidates without direct financing experience must demonstrate a strong willingness and ability to quickly learn financial concepts, terminology, products, and industry dynamics.
Bilingual in English and French (spoken and written).
Highly proactive self-starter who takes initiative, challenges the status quo, and identifies opportunities for improvement.
Strategic thinker with the ability to translate customer, partner, and business insights into innovative CRM programs and growth opportunities.
Strong partner management with the ability to build credibility and foster productive relationships across internal and external teams.
Bring forward recommendations supported by data and customer insights.
Ability to quickly understand complex business models, products, and financial concepts.
Excellent communication and presentation skills, with the ability to influence decision-making at various levels of the organization.
Detail-oriented with a high degree of accuracy and accountability.
Ability to prioritize initiatives and manage multiple projects simultaneously
Proven ability to lead medium to large-scale initiatives through planning, execution, and optimization.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let's start with a strong foundation - You want it, we have it:
Annual bonus based on the company's financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
#LI-Hybrid #LI-EF1
About BRP Inc.
BRP Inc. is a Canadian company that designs, develops, manufactures, distributes, and markets powersports vehicles and propulsion systems. The company's products include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft and Manitou boats, Evinrude and Rotax marine propulsion systems, and Rotax engines for karts, motorcycles, and recreational aircraft. BRP was founded in 1942 and is headquartered in Valcourt, Quebec.
