We are looking for a CRM Lead to be a key player in the digital transformation. You will also lead end-to-end digital projects with a focus on customer experience.
YOU'LL HAVE THE OPPORTUNITY TO:StrategyLead the definition and execution of CRM strategy for financial services, acting as the single point of reference for CRM within the Finance & Insurance (F&I) domain:
- Own and drive the CRM vision, strategy, and roadmap for Financial Services (F&I), aligned with business and revenue objectives
- Design best-in-class, data-driven customer experiences across the full lifecycle (segmentation, journeys, lifecycle programs, multi-channel orchestration)
- Act as the CRM subject matter expert for F&I, ensuring alignment across stakeholders, channels, and dealership/sales teams
- Define KPIs and performance frameworks; leverage insights to optimize engagement, conversion, and retention continuously
- Lead end-to-end CRM delivery, bridging business and technology, prioritizing initiatives, and maximizing impact
- Identify growth opportunities and continuously evolve CRM capabilities based on performance, trends, and market best practices
Execution & DeliveryWorking alongside your team members and partners, you will map marketing automation processes that will support various teams by:
- Align brand, e-commerce, financial services, and CRM objectives into a cohesive, actionable strategy
- Develop business cases, recommendations, and execution plans to support decision-making
- Lead roadmap planning, prioritization, and delivery based on impact, feasibility, and dependencies
- Partner with internal teams and external financial partners (e.g., lending, insurance) to ensure seamless integration
- Oversee end-to-end CRM project execution, coordinating cross-functional teams and specialists
- Monitor performance, report on progress, and continuously optimize initiatives
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES: - Bachelor's degree in Marketing, Business, Commerce, or a related field, with 7+ years of experience in CRM, lifecycle marketing, customer engagement, or strategic planning.
- Proven experience developing and executing customer-centric CRM strategies that drive business growth and customer value.
- Experience managing external partners, vendors, or strategic business relationships, with the ability to influence outcomes and build strong collaborative partnerships.
- Strong analytical mindset with the ability to leverage customer, behavioral, and business data to identify opportunities and optimize customer journeys.
- Experience working in complex, cross-functional environments and navigating ambiguity to deliver results.
- Experience in automotive financing, consumer lending, F&I, or financial services is considered a strong asset.
- Candidates without direct financing experience must demonstrate a strong willingness and ability to quickly learn financial concepts, terminology, products, and industry dynamics.
- Bilingual in English and French (spoken and written).
- Highly proactive self-starter who takes initiative, challenges the status quo, and identifies opportunities for improvement.
- Strategic thinker with the ability to translate customer, partner, and business insights into innovative CRM programs and growth opportunities.
- Strong partner management with the ability to build credibility and foster productive relationships across internal and external teams.
- Bring forward recommendations supported by data and customer insights.
- Ability to quickly understand complex business models, products, and financial concepts.
- Excellent communication and presentation skills, with the ability to influence decision-making at various levels of the organization.
- Detail-oriented with a high degree of accuracy and accountability.
- Ability to prioritize initiatives and manage multiple projects simultaneously
- Proven ability to lead medium to large-scale initiatives through planning, execution, and optimization.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.Let's start with a strong foundation - You want it, we have it:
- Annual bonus based on the company's financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
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