8+ years in creative strategy with a focus on performance marketing
Proven success in paid social creative strategy driving subscriptions and conversions
Experience in large consumer companies with diverse audiences
Leadership experience managing creative strategists and bridging creative and paid media teams
Strong communication skills to articulate strategy development
Proactive in seeking audience insights and understanding target demographics
Bonus: Experience with YouTube or Google display creative, ASO, or lifecycle marketing
Responsibilities
Own creative strategy for performance marketing across various channels
Develop and maintain a persona playbook for audience engagement
Analyze creative performance and collaborate with paid media and data science
Conduct audience research and competitive analysis to identify growth opportunities
Lead and mentor a team of creative specialists and manage UGC agency partnerships
Integrate user insights into product and marketing strategies to expand audience reach
Benefits
Company Equity Package
401(k) with 3% Employer Match & Roth 401(k)
Medical, Dental, & Vision Insurance options
11 Paid Holidays + Unlimited PTO & Sick Time
16 Weeks of Paid Parental Leave
Creative Education Stipend
Generous Commuter Allowance
In-Office Lunch provided 5 days a week
Full Job Description
About the Role
Suno is changing who gets to make music, and this role helps bring that to millions of new people. As Creative Strategy Lead, you'll own the creative strategy behind our performance marketing: which audiences we reach, what resonates with each, and how every ad makes us smarter. You'll lead a team of creative specialists, work hand-in-hand with paid media, data science, and production, and build the playbook for how we grow, with full autonomy to shape it.
Listen to the song we made about it: https://suno.com/s/wSfvXxWs5tF0RkeL
What You'll Do
Own creative strategy for performance marketing across paid social and beyond, from persona strategy to the creative roadmap and the testing plan behind it
Build a persona playbook that spells out what to say, show, and test for each audience, and keep it current as results come in
Run the loop from creative analysis to insight to strategy, partnering with paid media and data science on tagging, testing, and reading what drove performance
Drive audience research, customer conversations, and competitive intel to deepen our understanding of who we bring in, scale what works, and find new audiences worth reaching
Lead and develop a team of creative specialists across UGC, AI, and brand creative, and manage our UGC agency partner
Feed what you learn about our users back into product and go-to-market, and help bring millions of new people into creative entertainment
What You'll Need
8+ years in creative strategy, with deep roots in performance marketing
A track record of paid social creative strategy that drove subscriptions and conversions (not brand or awareness campaigns), with results you can speak to
Experience at large, complex consumer companies with a wide range of audiences, selling everything from low-price subscriptions to higher-ticket plans
Experience leading creative strategists and creatives while acting as the bridge between creative and paid media teams
A sharp, clear communicator who can explain exactly how a strategy is built and why
Relentlessly proactive: you go looking for the audience insight nobody handed you, and you care deeply about the people you're advertising to
Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience
Additional Notes
Applicants must be eligible to work in the US.
This role requires working onsite at one of our offices.
