Creative Strategy & Design Lead

WS Audiology Americas

$95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field.
  • 6-8+ years of professional design experience.
  • Strong portfolio across digital, print, and experiential design.
  • Advanced proficiency in Adobe Creative Cloud.
  • Excellent communication and stakeholder management skills.
  • UX/UI experience and e-commerce design principles.
  • Experience creating ads and landing pages for social media, AI, display, or other lead generation platforms.

Responsibilities

  • Lead development and execution of creative concepts for retail marketing campaigns.
  • Maintain and elevate brand standards in consumer-facing materials.
  • Translate marketing strategies into visual storytelling for employees and patients.
  • Design in-store signage, POS materials, and promotional campaigns.
  • Develop performance-focused assets for web and digital marketing channels.
  • Manage design systems, templates, and creative toolkits for brand alignment.
  • Collaborate with marketing teams and stakeholders to align creative with business goals.

Benefits

  • Comprehensive Benefits Package
  • Paid Holidays & PTO Policy
  • 401k Matching Program
  • Tuition Reimbursement
  • Employee, Family & Friends Hearing Aid Discount Program
  • Service Days & Diversity, Equity & Inclusion Initiatives
Full Job Description
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Creative Leadership
    - Lead development and execution of creative concepts across retail marketing campaigns that will engage clients and support business objectives.
    - Maintain and elevate brand standards across consumer-facing materials.
    - Translate marketing strategies into compelling visual storytelling both internally to employees and externally to patients.
    - Champion creative excellence and consistency across channels.
  • Retail & Consumer Marketing
    - Design in-store signage, POS materials, direct mail, and promotional campaigns both internally and externally.
    - Develop performance focused assets for web, email, social media, paid media, and display advertising.
    - Support clinic openings, events, seasonal programs, and client acquisition initiatives.
  • Brand Stewardship
    - Manage design systems, templates, and creative toolkits.
    - Review deliverables for quality and brand alignment.
    - Identify opportunities to strengthen visual identity.
    - Oversee the creative approval and tracking process.
  • Collaboration
    - Partner with marketing teams and stakeholders to align creative priorities with business goals, marketing plans, and growth initiatives.
    - Manage vendors, photographers, agencies, and print partners.
    - Present concepts and recommendations for leadership.
  • Mentorship & Process Improvement
    - Guide junior designers and freelancers.
    - Improve creative workflows and asset management processes.
    - Ability to evolve the WSA US Retail brand Mentorship & Process Improvement
    - Guide junior designers and freelancers.
    - Improve creative workflows and asset management processes.
    - Ability to evolve the WSA US Retail brand
REQUIREMENTS:

  • Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field.
  • 6-8+ years of professional design experience.
  • Strong portfolio across digital, print, and experiential design.
  • Advanced proficiency in Adobe Creative Cloud.
  • Excellent communication and stakeholder management skills.
  • UX/UI Experience and ecommerce design principles
  • Experience creating ads and LPs for Social, AI, display, or other lead-gen platforms.
  • Static and Video experience

Preferred
  • Retail, healthcare, or multi-location brand experience.
  • Experience with Figma, photography, video, or motion graphics.
  • Experience with creating campaign materials for senior target groups is a plus.
LIFESTYLE & BENEFITS:
  • Comprehensive Benefits Package
  • Paid Holidays & PTO Policy
  • 401k Matching Program
  • Tuition Reimbursement
  • Employee, Family & Friends Hearing Aid Discount Program
  • Service Days & Diversity, Equity & Inclusion Initiatives


Department Retail Role Marketing Locations US

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