About The RoleWe're looking for a
Creative Strategist Lead who will own the creative production process end-to-end, across paid ads and organic socials to grow a category-defining product. The ideal candidate is someone who is a wizard at understanding how to make content that converts, either having made an impact with performance marketing teams at scale or have grown their own social accounts to large followings. You are not just writing briefs at your desk - you are scrappy and are willing to roll up your sleeves and do anything it takes to get the most engaging creatives. This is a high-intensity role, where you will coordinate across teams including content, graphics, and growth (UGC), and will report to the CEO.
What you'll do- Lead the end-to-end creative cycle: conduct research, develop briefs, help direct and edit content across paid ads and socials
- Innovate on content in a principled way: Use deep understanding of user psychology, competitor research, and cultural trends to come up with novel concepts
- Drive ROAS on paid marketing: Partner with UA manager to interpret results and adapt creative strategy to each channel's audience and performance
- Ruthlessly experiment: come up with new hypotheses daily to test, using data to systematically seek out winning social concepts
- Help grow the UGC program: Help develop systems and processes for our growth associates to identify and onboard the right influencers to collaborate with for partnership ads and organic socials
What you'll get- A seat at the table at a high-velocity startup with real revenue, real users, and a genuine shot at becoming the defining platform in gamified TCG and sports commerce
- Ownership over one of the most critical functions in the business at exactly the right moment
- Competitive compensation, equity, and the chance to build something that matters in a space you actually care about
Qualifications- 5-10 years of experience in creative strategy, paid marketing, or similar for a consumer product or high-growth startup
- You excel in ambiguous, fast-paced environments with a strong bias towards action
- You at least have some familiarity or interest in TCGs (Pokemon, One Piece), sports cards, collectibles, gaming
- Have worked with marketing teams with an annual budget $1M+ or collaborated on multiple pieces of content that have produced 100K+ views
- You have created ads and social content across most of Instagram, TikTok, YouTube, Snapchat, Reddit, and understand deep platform nuances that most people don't
- You are not just an ideas person; you are results-oriented and use analytics fluently to guide decision-making
- You have some experience working with UGC creators and/or building out a successful UGC program
- You have excellent written communication
- You are scrappy
Nice to Have- AI-native: you've created AI workflows to streamline your work
- Have used video editing tools such as Adobe Premiere Pro or After Effects
- Experience in driving organic growth: distribution through communities, ambassador or referral programs, etc
The pay range for this role is:
100,000 - 160,000 CAD per year (Toronto)
