Hudl is a software company based in Lincoln, Nebraska that provides tools for coaches and athletes to review game footage and improve team play. The company offers video analysis tools for basketball, football, soccer, volleyball, and lacrosse. Hudl also provides recruiting tools for high school athletes to connect with college coaches. The company was founded in 2006 by David Graff, Brian Kaiser, and John Wirtz, who were all University of Nebraska-Lincoln engineering students at the time. Hudl has grown to over 1,200 employees and serves over 180,000 teams worldwide.