3+ years in marketing design with brand and digital execution experience.
Proven track record in designing for marketing outcomes like campaigns and lead generation.
Experience in both B2B and B2C contexts, understanding design and messaging differences.
Proficient in HTML and CSS for building responsive web pages independently.
Experience contributing to a brand identity system for a company or major client.
Strong communication skills for collaborating with marketing and business stakeholders.
Ability to manage workload independently and meet deadlines.
Prior experience in healthcare or health tech is a plus.
Responsibilities
Design and build creative assets for marketing and sales, from concept to final file.
Code and maintain responsive email marketing in Iterable and Hubspot.
Translate designs into functioning web and landing pages using HTML/CSS/JS.
Establish and lead brand identity and visual standards for Zest Health.
Adapt brand guidelines as company positioning and audience needs evolve.
Understand B2B and B2C audience behaviors and tailor design strategies accordingly.
Collaborate with marketing, sales, and clinical teams to align design with campaign goals.
Apply marketing fundamentals to design choices, focusing on conversion and audience psychology.
Manage multiple design projects, prioritizing based on business impact.
Prepare for future team scaling with documentation and templates.
Benefits
Meaningful work with mission-driven teammates in a vibrant culture.
High visibility roles with exposure to company leadership and growth opportunities.
Robust, competitive compensation package.
Employer-sponsored medical, dental, and vision plans.
401(k) retirement plan with employer matching.
Full Job Description
About the Role
We are looking for a Creative Marketing Manager to own the design and creative execution, including web development, of marketing and sales-facing digital and print assets. This is not a purely visual design role. You are a designer who understands marketing strategy and the "why" behind every asset: someone who designs with intent, informed by audience, funnel stage, and business goals, not just aesthetics. You also have a sharp radar for AI-generated design and use AI tools to support your process, not to replace your creative judgment.
You will start as an individual contributor, personally executing on design work across the organization's digital and physical marketing "real estate." As the business grows, there is a clear path to expanding this into a small team, which you may lead.
Core Responsibilities
Personally design and build creative assets across marketing and sales - websites, landing pages, brochures, flyers, slide decks, direct mail - from concept to final file in the appropriate tool.
Code and maintain responsive email marketing in Iterable and Hubspot.
Code and maintain the front-end of web and landing pages yourself, translating designs into functioning, responsive pages using HTML/CSS/JS (or the relevant stack).
Establish, document, and lead the brand identity and visual standards for Zest Health, ensuring consistency across every touchpoint and channel.
Keep the brand system agile and adaptable, evolving guidelines as the company's positioning, offerings, or audience needs shift, rather than treating brand standards as fixed.
Develop a genuine, working understanding of both the B2B and B2C sides of the Zest Health business, including how each audience thinks, buys, and engages.
Differentiate design and digital experience strategy accordingly: recognizing that B2B digital real estate (for example, partner- and provider-facing materials) and B2C digital real estate (for example, patient-facing web and campaign assets) require distinct tone, structure, and user journeys, and applying that distinction consistently across all creative output.
Partner closely with marketing, sales, and clinical stakeholders to understand campaign goals, audience segments, and messaging priorities, and translate those into design decisions.
Apply marketing fundamentals to design choices: thinking about conversion, hierarchy, funnel stage, and audience psychology, not just visual polish.
Manage multiple concurrent design requests and projects, prioritizing based on business impact and deadlines.
Lay the groundwork for future scale, including documentation, templates, and systems that would allow a future team to onboard smoothly.
Required Skills and Tools
Figma
Iterable
Hubspot
Webflow
HTML and CSS
Qualifications
3+ years of experience in a marketing design role with exposure to both brand and digital or web execution.
Demonstrated experience designing for marketing outcomes: campaigns, landing pages, funnels, or lead generation assets, not solely brand or editorial design.
Experience working across both B2B and B2C contexts, with the ability to articulate how design and messaging strategy should differ between the two.
Working proficiency in HTML and CSS sufficient to build and edit responsive web and landing pages independently.
Experience owning or contributing meaningfully to a brand identity system at a company or for a major client.
Strong communication skills and comfort working directly with marketing and business stakeholders to interpret briefs and ask the right clarifying questions.
Comfort working independently, managing your own workload and deadlines.
Prior experience in healthcare, health tech, or a regulated industry is a plus but not required.
Ability to work hybrid from our DC office or remote from the Eastern Timezone
Why Join the Zest Team?
Meaningful work alongside dynamic, mission-driven teammates within Zest's vibrant team culture
High-visibility roles with direct exposure to company leadership and meaningful growth opportunity as the company scales
Robust, competitive compensation package
Employer-sponsored medical, dental, and vision plans
401(k) retirement plan with employer matching
This role is not eligible for visa sponsorship, now or in the future. Candidates must be authorized to work in the U.S. without sponsorship.
