5-7 years of experience in creative development and project management
Strong background in public affairs, nonprofits, and political campaigns
Proficient in social and paid media performance metrics
Experience with A/B and multivariate testing
Familiarity with analytics tools like Google Analytics and Meta Ads Manager
Excellent communication skills, both written and oral
Ability to adapt and spot emerging trends
Responsibilities
Lead creative development from concept to execution across various formats
Oversee production processes and manage creative teams and contractors
Translate campaign goals into actionable creative briefs
Collaborate with media strategists to align creative with performance goals
Monitor and analyze creative performance data to inform adjustments
Design and evaluate creative tests to optimize engagement
Mentor team members and share expertise
Benefits
Comprehensive health, dental, and vision insurance
401(k) plan with employer match
Flexible time-off policy with no vacation caps
Generous paid parental leave
Discretionary year-end bonuses
Full Job Description
Who You Are
You are a smart, kind, friendly individual who works hard and well with others. You are someone who loves being at the intersection of art and analytics, who stays ahead of trends, and who can lead ambitious creative projects from conception to performance-driven execution. You are an exceptional communicator who produces excellent, strategic, and creative work, while also bringing a lot of heart to everything you do. People describe you as a self-starter and problem-solver, who multitasks well and thrives in a fast-paced environment. You bring a diverse perspective to every conversation, while also listening and empathizing. Above all, you want to leave a lasting, positive impact on the world around you. This role is based in Los Angeles or Washington, D.C.
What You'll Do:
Strategic Oversight & Systemization
Lead end-to-end creative development across formats - from longer-form storytelling to short-form "cut downs" (social, Reels, TikToks, YouTube Shorts).
Oversee concepting, scripting, and production, guiding creative teams and contractors from idea through final delivery.
Bridge strategy and production: translate campaign goals into creative briefs, provide clear direction to editors and motion designers, and ensure every asset supports broader campaign objectives.
Manage external creative partners - from production crews to freelance editors - ensuring quality, efficiency, and alignment with client goals.
Collaborate closely with paid media strategists to align creative direction with targeting, budget, and performance goals.
Stay ahead of digital and cultural trends - from platform shifts to new creative formats - and proactively bring fresh ideas to the team.
Bring a creative vision to new business proposals, helping to envision, design and sell overarching campaign concepts to prospective clients.
Be willing to teach and mentor the team around your expertise.
Data & Analytics - Turning Insights Into Impact
Monitor and interpret creative performance data across platforms to understand what's resonating and why.
Design and evaluate A/B and multivariate creative tests.
Translate insights into creative action: adjust scripts, visuals, and copy based on audience engagement, retention, and conversion trends.
Partner with clients and internal teams to connect creative performance to campaign objectives and ROI.
Build or maintain performance dashboards to track creative outcomes and report learnings across clients.
Stay fluent in analytics and ad platform tools and emerging creative optimization technologies.
What Skills and Experiences You'll Bring:
Experience working across public affairs campaigns, nonprofits, political campaigns and private sector brands - or the ability to navigate those worlds confidently.
Comfort directing editors and creative contractors; you know how to communicate a clear creative vision and how to get the best out of collaborators.
Deep understanding of social and paid media performance metrics - and the ability to interpret results and optimize creative accordingly.
Experience designing and analyzing creative tests (A/B or multivariate) and iterating based on data.
Familiarity with analytics and visualization tools (e.g., Google Analytics, Meta Ads Manager, TikTok Creative Center, Looker, Tableau).
A collaborative mindset and strong communication skills - you can translate creative ideas into strategy and strategy into visuals.
Curiosity, adaptability, and an instinct for spotting cultural and digital trends before they go mainstream.
Excellent written and oral communication skills
A growth mindset
What Would Be Great to Bring:
Motion graphics or animation experience.
Comfort with UX, landing page creative, or integrated digital storytelling.
Experience producing for broadcast or linear TV.
Fluency in multiple languages or experience creating multilingual content.
Experience working on issues related to diversity, equity and inclusion, and/or social or racial justice advocacy
Client relationship experience
Good sense of humor
Compensation & Benefits:
The salary range for this position is an annual salary of $90 - 125k. For clarity, this is the starting range for the position; it is not an indication that you are capped at that range once you're in the position.
Bryson provides insurance coverage for employees and their dependents, which includes a PPO health plan, dental, and vision coverage.
401(k) Plan w/ Employer Match
Flexible Time-Off policy with no vacation caps, after 90 day period
Generous, paid parental leave
Discretionary, year-end bonuses
How-to-apply:
Interested candidates should submit the following to Raúl Hernández, Vice President, People via the following link.
Please upload:
Resume
Cover letter answering the following questions (in no more than one page, 11 point font):
Why this role excites you
A campaign or creative project you led that you're proud of
How you stay ahead of emerging trends in digital media
c) Creative portfolio (or links) that demonstrates your best work - especially pieces that were iterated based on performance data.
