Are you passionate about creating content that connects with audiences and drives measurable business results? We are looking for a
Content Strategy & Performance Manager to shape how content is developed, optimized, and scaled across our brands.
In this role, you'll turn cultural trends, creator content, and performance insights into winning content strategies and repeatable creative approaches. You'll help our teams identify what works, move faster, and continuously elevate content performance across social and digital platforms.
What You Will Do:- Develop and lead content performance strategies, establishing success metrics across engagement, conversion, and retention.
- Identify high-performing content, formats, and storytelling approaches, turning insights into scalable frameworks across brands and platforms.
- Lead a test-and-learn approach to optimize content, creators, and channels, using performance data to continuously improve results.
- Translate cultural trends, audience behaviors, and evolving platform dynamics into relevant, platform-specific creative strategies.
- Guide internal creators and external partners, providing creative direction that strengthens content quality, authenticity, and performance.
- Partner with influencer, social commerce, and cross-functional teams to maximize creator impact and identify new content opportunities.
- Build repeatable processes and creative best practices that improve content development speed, efficiency, and consistency while staying ahead of emerging trends and AI-driven tools.
What We Look For:- Bachelor's degree with a minimum of 5+ years of experience in content strategy, digital marketing, social media, or a related field.
- Experience using performance data, analytics, and consumer insights to develop content strategies, optimize results, and scale successful programs.
- Strong understanding of social platforms, creator/influencer ecosystems, digital content trends, and evolving audience behaviors.
- Strategic thinker with strong creative, analytical, and collaboration skills, including the ability to influence cross-functional teams. CPG or consumer brand experience and familiarity with AI-driven content tools preferred.
What We Offer:The base salary range for this position is $93,000 to $154,000 annually, with eligibility for a 15% annual incentive bonus based on organizational performance. Compensation is determined based on factors such as experience, skills, education, certifications, and geographic location. Starting pay may fall anywhere within the stated range, with fully qualified candidates typically receiving offers near the middle of the range. We encourage individuals to apply even if they do not meet every qualification, as we are committed to supporting career growth and development.
Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.
