About the RoleWe're seeking a Content Marketer who can transform complex technology into compelling stories that people want to watch, read, and share.
This role is focused on building and scaling Laminar's content creation and publishing engine, turning technical insights, customer results, product launches, and industry knowledge into engaging, high-quality content across multiple channels.
You'll own the process from ideation through production and publication, leveraging AI-powered workflows to maximize content output without sacrificing quality. The ideal candidate combines strong marketing fundamentals, creative storytelling, technical curiosity, and a bias toward execution.
We're looking for someone who can take a single idea and transform it into multiple impactful pieces of content, experiment with emerging formats, and help elevate Laminar's presence across the industrial technology and cleantech landscape.
What You Will Do:Content Strategy & Creation
- Build and manage a content calendar that consistently delivers high-quality content across multiple channels.
- Transform internal insights, customer conversations, call transcripts, product launches, field learnings, and subject matter expertise into compelling, multi-format content.
- Develop an efficient content production engine that maximizes the value of individual ideas by repurposing them across written, visual, and video formats.
- Determine the most effective medium for each message, whether written content, visual storytelling, or video.
- Own the end-to-end production, editing, and publication of content, including copywriting, video editing, and design.
Publishing & Digital Presence
- Manage and optimize Laminar's publishing channels, including the company website, YouTube, LinkedIn, and Instagram.
- Ensure content is formatted and optimized according to each platform's best practices.
- Maintain compelling storytelling, messaging, and visual design across Laminar's website to effectively engage target customers.
- Support Laminar's Answer Engine Optimization (AEO) strategy by developing content designed to be discovered, synthesized, and cited by AI-powered search engines.
- Ensure consistency in brand messaging, quality, and presentation across all published content.
Experimentation & Innovation
- Develop and execute an experimentation roadmap focused on emerging content formats, storytelling techniques, and design trends.
- Prototype and launch creative content initiatives to explore new audiences, channels, and engagement opportunities.
- Leverage AI tools throughout the content workflow, including research, ideation, production, editing, and repurposing.
- Continuously evaluate new technologies and approaches to improve content quality, efficiency, and reach.
- Bring a thoughtful perspective on where AI can accelerate content creation and where human creativity and judgment remain essential.
Cross-Functional Collaboration
- Partner closely with Product Marketing to translate positioning, messaging, and technical concepts into engaging content.
- Collaborate with Sales Enablement to ensure published content supports customer engagement and the sales pipeline.
- Work with Forward Deployed Engineers, Product Marketing, and internal subject matter experts to uncover compelling customer stories, technical insights, and industry perspectives.
- Translate complex industrial and technical concepts into accessible, engaging narratives for different audiences.
About You:Required Qualifications:- Strong foundation in marketing, content strategy, copywriting, and digital storytelling.
- Demonstrated ability to create, edit, and publish high-quality written, visual, and video content.
- Experience managing content across multiple digital platforms, including websites and social media.
- Proficiency in video editing, storyboarding, visual storytelling, and design.
- Understanding of SEO and emerging Answer Engine Optimization (AEO) practices.
- Experience working with website management and content management platforms, particularly Webflow and HubSpot.
- Familiarity with AI-powered tools for content research, ideation, production, and repurposing.
- Strong organizational skills and the ability to manage multiple content initiatives simultaneously.
- A bias toward action, experimentation, and consistent execution.
- Comfort working in a technical industry and a willingness to learn about industrial manufacturing, particularly food and beverage production.
- Creative, resourceful, and comfortable operating in a fast-paced startup environment.
Preferred Qualifications:- Willingness to appear on camera and serve as a face of Laminar's content when appropriate.
- Experience managing paid media campaigns, including paid social advertising and pay-per-click (PPC).
- Experience creating content for technical, industrial, manufacturing, or B2B audiences.
- Familiarity with developing scalable, AI-assisted content production workflows.
Benefits:- Full-time position with competitive compensation and benefits.
- Direct impact on product, brand, and company culture.
- Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability, Transportation benefit, Health and Wellness benefit, and more.
- 401(k) plan with employer matching.
- Equity.
- Competitive salary and bonus opportunities.
- Dynamic and inclusive work environment.
- Opportunities for growth and professional development.
- Access to Greentown Labs' extensive network of cleantech startups.
Learn How We Think- Learn about our startup journey: Our Journey
- How we're combating climate change: AI-Powered Climate Tech
- A customer story: Ben & Jerry's uses Laminar's precision automation to cut time & water usage
Why Laminar?Impact: Work on cutting-edge AI and sensor technology that's already transforming how factories use water, energy, and chemicals. Join a tight-knit, ambitious team where your contributions can reshape the industry.
Growth: Join a fast-growing startup where you'll have the opportunity to shape our content strategy, build scalable marketing processes, and directly influence how Laminar communicates its technology and impact. We value fostering extraordinary growth in our teammates.
Innovative Culture: Work in a high-performance environment that values empowerment, creativity, ownership, autonomy, innovation, excellence, passion, and continuous growth.
Sustainability Focus: Play a key role in promoting sustainability and Industry 4.0 advancements in manufacturing.
Build the intelligence layer powering the next generation of industrial efficiency - with a team that moves fast and delivers real impact.
$85,000 - $110,000 a year
