Senior Associate, Product Marketing

HarbourVest Partners, LLC

$110K — $120K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in marketing within institutional asset management.
  • Experience creating engaging sales collateral for complex investment concepts.
  • Strong project management skills, with an ability to manage multiple priorities.
  • Exceptional collaboration skills, engaging effectively across various team functions.
  • Detail-oriented with a proactive approach in fast-paced environments.
  • Ability to analyze and interpret financial data and marketing trends.
  • Excellent business writing skills with a strong focus on quality control.

Responsibilities

  • Build and implement marketing content for new product launches and execute communication plans.
  • Drive conversations with partners to shape product messaging and conduct market research.
  • Collaborate with product specialists and operational teams to ensure effective launch processes.
  • Develop content for various communication platforms, aiding product fundraising efforts.
  • Own execution of targeted go-to-market initiatives aligned with firm priorities.
  • Create and manage messaging frameworks and insight materials for products.
  • Coordinate with legal counsel on supporting materials for fund close.

Benefits

  • Hybrid work arrangement with 18 remote workdays per quarter, subject to approval.
  • Participation in product launch planning and extensive project management opportunities.
  • Involvement in dynamic and growth-oriented aspects of the business.
  • Comprehensive total rewards package including health, retirement, and wellness programs.
  • Opportunity to develop close partnerships with various teams, enhancing collaboration skills.
Full Job Description
Job Description Summary

This position will be a hybrid work arrangement. You will receive 18 remote workdays per quarter to use at your discretion, subject to manager approval. For example, you may choose to work in the office 4 days per week and take one remote day weekly (typically 13 weeks per quarter), leaving 5 additional remote days to be used as needed.

This person will be an integral part of the Institutional Product Marketing team focusing on developing our sales material by crafting impactful messaging focusing on product selling points, market themes, and key competitive advantages. This candidate will focus on product marketing for our infrastructure and real assets business - leading product launches and fundraising support. The ideal candidate will be able to "connect the dots" between investor needs, market trends, and business goals to generate ideas and, ultimately, compelling content. This is an exciting opportunity for an individual to join an established and strong team in a dynamic and growth driving part of the business.

The ideal candidate is someone who is:
  • Has experience generating sales collateral for complex investment concepts into engaging content
  • Can drive conversations with key partners around messaging, marketing collateral, and investment themes
  • Brings strong content development and project management experience, with the ability to balance multiple priorities and consistently meet deadlines.
  • Demonstrates outstanding collaboration skills, working optimally across functions and with partners at all levels of the organization.
  • High level of initiative and comfortable in a fast past environment
  • Very detail oriented
  • Sense of humor, great teammate, upbeat

What you will do:
  • Build and implement marketing content for new product launches. Includes participation in product planning discussions, development and execution of communication plans, and development and production of materials. Support end-to-end product launch workflows by leading the development of core launch deliverables such as the presentation, factsheet, DDQ, PPM content, and other items as needed.
  • Drives conversations with key partners to define product messaging across all marketing collateral. Conduct competitor and market research as needed to inform product positioning and messaging.
  • Work closely with product specialists, investment, operations, IR, compliance, data, and legal teams
  • Develop content for external webcasts, events, product insights, and sales emails to facilitate communication between launches and contribute to product fundraising efforts.
  • Own the execution of targeted GTM initiatives for assigned strategy(s) aligned to strategic firmwide priorities.
  • Own messaging frameworks, archetype narratives, and insight materials.
  • Work with external legal counsel on materials supporting launches and fund closes including PPM supplements
  • Ensure a consistent message, tone, and brand across all marketing materials
  • And other responsibilities as required

What you bring:
  • Experience developing marketing materials and content with an institutional asset management focus
  • Solid understanding of marketing communication practices and relationship management process
  • Demonstrated comfort delivering guidance to senior partners and investment professionals
  • Solid knowledge of financial markets, infrastructure and real assets experience is a plus
  • Familiarity with investment concepts and high level of comfort with numbers and analysis
  • Familiarity and understanding of nuances within private markets clients
  • Proven business writing ability with excellent grammar, spelling, and proofreading skills. Maintain a strong attention to detail and quality control across all deliverables.
  • Ability to independently analyze information and solve problems


Education Preferred
  • Bachelor of Arts (B.A) or equivalent experience
  • Bachelor of Science (B.S) or equivalent experience


Experience (choose one below & delete others that do not apply/edit focus)
  • 5-8 years experience


#LI-Hybrid

Base Salary Range

$110,000.00 - $120,000.00

This USD base salary range represents only one component of total compensation for this role and is provided in accordance with local requirements. This role is eligible for a discretionary annual bonus, which is determined based on individual and overall firm performance. In addition to salary and bonus, total compensation may include eligibility for long-term reward programs and a comprehensive total rewards package that may include retirement, health, insurance, paid time off, and wellness programs. Our total rewards offerings are influenced by several business factors, and eligibility for certain components will vary by position and geography. Please note the posted ranges do not apply outside the U.S. and should not be converted to other currencies as a proxy for compensation in other countries.

Similar Jobs

More Jobs at HarbourVest Partners, LLC

More Finance & Insurance Jobs

Find similar Senior Associate, Product Marketing jobs: