Content LeadWe9re looking for a
Content Lead to own the ideas and stories that make Nooks the company revenue leaders learn from.
Nooks is defining a new category. Revenue agents are changing how sales teams are built, how reps spend their time and how pipeline gets created, and the leaders we sell to are trying to figure out what that means for them. You9ll build the content program that answers their questions and shows them where things are going: original research and guides they want to download, a blog and newsletter they come back to, and technical writing from Nooks Research that proves we9re building the future, not just talking about it.
We9re looking for an editor and a strategist in one person: someone with a strong point of view, a high bar for writing, and the operating discipline to run a publishing engine that drives pipeline. You9ll report to the Head of Communications & Content and partner closely with Growth Marketing, Product Marketing, Nooks Research, Brand Design and the executive team.
Responsibilities:- Own our editorial strategy
- Set the content strategy and editorial calendar for Nooks, built around our point of view on revenue agents and the agent-era sales org
- Decide what we publish, for which audience and why, across the blog, newsletter, guides, research and video
- Hold a high bar for every piece, so our content reads as sharp and opinionated rather than generic
- Create content that drives pipeline
- Produce flagship demand content, including guides, original research, benchmarks and white papers, that gives buyers a reason to raise their hand
- Partner with Growth Marketing to turn that content into offers for paid, email and webinars, and track how it converts into S0s
- Build content for each stage of the buying journey and each segment, from first touch to the business case
- Tell the story of what we9re building
- Partner with Product Marketing on launch content, customer stories and the narrative behind major releases
- Work with Nooks Research and Engineering to publish technical writing that shows how our agents work and what we9re learning
- Help our executives publish bylines, essays and thought leadership in their own voice
- Run the content engine
- Manage freelance writers, agencies and contractors, and build a repeatable process for briefs, editing and review
- Repurpose flagship pieces across formats and channels with Social, Brand Design and Field, so every big idea reaches more people
- Use AI tools to research, draft and produce faster without lowering the bar
- Measure what matters
- Track engagement, organic and AI-search visibility, offer conversion and pipeline influenced by content
- Use what you learn to double down on what works and cut what doesn9t
Requirements:- 6+ years of experience in content marketing, editorial or journalism, including leading content strategy at a B2B technology company
- A portfolio of work you9ve written and edited that shows a clear point of view and a high bar for quality
- A track record of content that drove measurable demand or pipeline, not just traffic
- Experience running an editorial calendar and managing freelance writers or agencies
- The ability to work with product, engineering and research teams to turn complex technical topics into clear, compelling stories
- Comfort writing for senior business buyers, especially sales, RevOps and GTM leaders
- Curiosity about AI and daily use of AI tools in your own work
Nice to have:- Experience building a research report, benchmark or flagship publication from scratch
- Experience at an AI or fast-growing SaaS company during a category-creation moment
- Experience ghostwriting for executives
