Description Job Overview: We are seeking a skilled and enthusiastic
Communications Manager to lead and execute communication strategies for a large-scale master-planned community in San Diego, California.
This role involves managing all aspects of internal and external communications to ensure residents, stakeholders, and the broader community remain informed and engaged. The ideal candidate will excel in content creation, community relations, and brand management to enhance the community's identity and reputation. The Communications Manager will also oversee the management and ongoing development of the community website/App to ensure it serves as a central hub for community information and engagement.
Compensation: $85-95k/Yr
FirstService Residential will compensate the successful candidate in accordance with the posted range. The salary or wage paid to the successful candidate will be commensurate with experience, education, and specific job responsibilities. For positions designated at a client's property, the salary or wage will also be premised upon the client's directive. The base pay range is subject to change and may be modified in the future. Del Sur does offer a bonus program annually.
Job Responsibilities: Strategic Planning and Execution - Develop and implement comprehensive communication plans that align with the community's vision and goals.
- Oversee messaging creation, dissemination, and consistency across various platforms, including digital, print, and in-person communication.
- Identify opportunities to highlight the community's unique features and foster a sense of belonging among residents.
Website Management - Oversee the day-to-day management and updates of the community website/App, ensuring accurate and timely content.
- Collaborate with technical teams or vendors to enhance website functionality and user experience.
- Monitor website analytics and implement improvements based on user engagement and feedback.
- Ensure the website remains a reliable and user-friendly resource for community news, events, and updates.
Content Development - Create high-quality, engaging content tailored for residents and prospective community members, including newsletters, press releases, social media posts, and website updates.
- Work with design and content teams to ensure cohesive branding across all communication materials.
- Coordinate and oversee multimedia content production, such as videos and community event coverage.
Media and Public Relations - Build and maintain relationships with local media outlets to promote community activities and initiatives.
- Prepare and distribute press releases, media kits, and other materials to highlight key milestones and achievements.
Analytics and Reporting - Monitor and report on communication effectiveness, using data-driven insights to refine strategies.
- Track engagement metrics across platforms to ensure communication goals are met.
- Stay updated on industry trends to recommend innovative approaches.
Team Coordination and Collaboration - Collaborate with the lifestyle, operations, and member services teams to align communication efforts.
- Supervise external vendors or freelancers involved in communication projects.
Skills & Qualifications: Technical Skills - Proficiency in communication tools and platforms, including social media management tools and email marketing systems.
- Familiarity with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is preferred.
- Strong understanding of digital marketing, including SEO and website content management systems.
Soft Skills - Exceptional written and verbal communication skills.
- Outstanding interpersonal and relationship-building abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative and strategic thinker with problem-solving capabilities.
Education & Experience: - Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- 5+ years of experience in communications, public relations, or a related role, preferably in real estate or community management.
- Experience working with master-planned communities or residential developments is a plus.
- Prior experience managing websites and knowledge of content management systems is highly desirable.
Physical Requirements & Working Environment: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position works under usual office conditions.
- The associate is required to work at a computer as well as be on the phone for extended periods of time.
- Must be able to stand, sit, walk, and occasionally climb.
- The incumbent must be able to work extended and flexible hours and weekends as needed.
- Physical demands include the ability to lift up to 30 lbs.
This position is required to work lifestyle events that may include weeknights, weekends, and holidays. All staff are required to work July 4th. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Hours over and above normal office hours will occur, including evenings, holidays, and some weekends. The schedule is subject to change based on business needs.
Supervisory Responsibilities: - This position does not have direct reports; however, the Communications Manager will supervise a variety of vendors and freelancers to ensure the successful execution of communication initiatives.
Tools & Equipment Used: - Computer and peripherals, standard and customized software applications and tools, and usual office equipment.
Travel: - Occasional travel to regional offices and event venue locations
What We Offer: - Medical, dental, and vision plans (full time and those working 30+ hours)
- Part time 20+ hours qualify for dental and vision
- 401K match
- Time off including vacation, sick, and company paid holidays
- Pet insurance available
- Tuition reimbursement
- Legal services
- Free emotional wellbeing and daily life assistance support for all associates
- Domestic partner coverage
- Health savings account
- Flexible spending account
