Job Description:IMMIGRATION SPONSORSHIP WILL NOT BE PROVIDED FOR THIS POSITIONTOTAL REWARDS PACKAGEOur total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability. For more details see https://www.itw.com/careers/benefits-compensation/
POSITION SUMMARYThe product manager is responsible for leading market-driven innovation and growth by translating customer insights and market trends into product opportunities, developing and executing product and vertical marketing strategies, and guiding go-to-market initiatives. The role supports the innovation pipeline, contributes to stage-gate product development, and provides strategic market analysis to identify growth opportunities, expand into new markets, and drive revenue, share, and profitability for the division.
Within the company, this role works closely with our one-FEG sales team to drive organic growth. This position also works with Traulsen colleagues from engineering, operations, finance, quality, and customer service. Outside the company, the position collaborates closely with customers, independent sales representatives, end-users, dealers, and specifiers / consultants.
This position reports to the Director of Marketing, North America Refrigeration.
POSITION RESPONSIBILITIESInnovation Process:- Division expert on market dynamics, industry trends, competitors and customers' current and future needs.
- Capture and translate Voice of Customer (VOC) and market trends into incremental, differentiated product commercialization opportunities. Leverage understanding to build customer confidence in Traulsen's ability to be the partner of choice.
- Identify serial innovation opportunities that successfully address market needs and generate sustainable and profitable growth that aligns with the division's strategic intent.
- Drive innovation pipeline with division leadership pulling from a screened opportunity list.
- Key team member in the innovation stage gate process working with engineering and core project team. Actively participate and deliver marketing requirements for each stage gate.
Strategy Development and Execution:- Obtain and leverage market insights to develop and effectively execute thorough vertical marketing strategies aligned with the division growth objectives.
- Lead the development of product line strategies aligned with market segment strategies and clearly identify, validate, and articulate value propositions to each market sub-segment.
- Develop business cases for new target markets, product innovations, services or customers.
- Develop and execute go-to-market strategy around product portfolio, with division commercial leadership.
- Drive the deploy stage of product launch to market, including participating in product launches.
Market Segment Leader:- Provide strategic leadership with the ability to size markets and determine attractiveness of adjacent markets.
- Provide strategic insights, analysis, directional input and drives the execution of key growth and sales initiatives.
- Drive and execute segmentation and market research (primary and secondary) as needed to identify growth opportunities and articulate how Traulsen can capitalize on them.
- Report on customer and market segment results for assigned portfolio, including revenue, growth rates, share gain, and profitability metrics and can explain key drivers of change.
POSITION QUALIFICATIONSEducation:- Bachelor's degree in Marketing, Engineering, or Business required
- MBA preferred
Experience/Skills:- 5+ years of progressive business experience, including 2+ years of strategic marketing, sales development, pricing and product management experience required.
- 2+ years of big three consulting experience preferred.
- Excellent strategic thinker and a proven record of delivering business growth, with an aggressive growth mindset.
- Highly effective cross-functional leader and influencer, with excellent collaboration, communication and presentation skills.
- Strong ability to navigate the complexity of Traulsen's market reach, bring focus and simplify strategically.
- Well-versed in deploying and leveraging various marketing research methods and translating end user requirements into successful innovative solutions in a B2B environment.
- Excellent analytical skills, pricing strategy experience and financial acumen. Experience with P&L management a plus.
- Up to 30% travel.
PHYSICAL DEMANDS & WORK ENVIRONMENTPhysical Demands:While performing the duties of this Job, the employee will:
- Operate common office equipment, i.e. PC, phone, copier, printer, fax
- Regularly required to sit or stand using computers and various communication devices
- Frequently required to interact with employees and agency representatives
- Occasionally required to lift less than 20 pounds
Working Conditions:- Work in a climate-controlled office environment
- Occasional exposure to factory and warehouse environments
Hours of Work:- Monday - Friday, 8 hours per day with flex starting times
- Infrequent weekend work based on business needs
