Dave & Buster

Vice President, Media

Dave & Buster$191K — $273K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in media strategy and execution
  • Deep understanding of paid and organic search
  • Demonstrated success in driving customer acquisition
  • Strong collaboration skills with a focus on cross-functional teamwork
  • Curious mindset with a passion for understanding guest behavior

Responsibilities

  • Own and implement paid and organic search strategies
  • Lead paid media campaigns across digital platforms including TikTok, Meta, and YouTube
  • Develop hyperlocal media strategies for targeted store promotions
  • Utilize a media mix model to track progress against goals
  • Manage agency partnerships, budgets, and performance optimizations
  • Integrate AI and analytics into measurement and optimization processes

Benefits

  • Exclusive discounts on food and games at D&B & Main Event
  • Paid Time Off (PTO) that increases with tenure
  • 11 Company Holidays (Including your Birthday) & 2 Floating Holidays annually
  • Medical, dental, vision, and voluntary benefits
  • 401k with company match after 6 months
  • Employee Assistance Program (EAP) offerings
  • Work out facility on-site
  • Free video games through Employee Power Card
Full Job Description
Job Description:

That is the heart of this role. We are building a modern media function that turns investment into guests through the door and same-store sales growth we can see quarter after quarter. This is one of the most important leadership roles on our marketing team, and it sits right at the center of how we grow.

Media does its best work in partnership. You will work shoulder to shoulder with our brand and creative leaders, because reach without a great idea is wasted, and a great idea that no one sees never gets a chance. When those two come together well, that is how we create breakthrough moments and real business momentum.

You will also partner closely with our digital and CRM leader, who owns the website experience, email, SMS, and how we keep existing guests coming back. Both of you report to the CMO, and both of you are working toward the same goal, which is growth. Your focus is bringing new guests in and winning the consideration moment. Theirs is conversion and retention once a guest is in our world. A lot of the magic lives in the seam between the two, and you will help make that handoff feel seamless.

What You Will Lead:
  • Search as a growth engine. This is central to the role. You will own paid search and organic search strategy, and you will make sure we show up when guests are actively searching and weighing their options. That includes how a brand like ours appears in Google, in AI-driven answer engines such as Gemini, and across a search landscape that is changing fast. Winning the consideration moment is the single biggest opportunity in front of us.
  • Paid media across the acquisition funnel. You will lead paid social on TikTok, Meta, and YouTube, along with the broader plan that builds reach and brings new guests to both brands.
  • Hyperlocal activation. National reach matters, and so does filling a specific store on a specific weekend. You will think about media at both altitudes and connect them.
  • The media mix model. You will put it to work against clear weekly, monthly, and quarterly goals, and refine it as the business teaches us more.
  • The agency partnership. You will guide the plans, own the budget, and hold our partners to real accountability and continuous optimization.
  • Measurement and AI. You will bring AI and advanced analytics into how we measure, optimize, and predict, so we learn faster and invest smarter every week. AI is a core part of how this function works, not a side project.


What We Are Looking For:

You are a media leader who is genuinely energized by growth. You have driven acquisition before, and you can point to the business results your work produced, not just the campaigns you delivered.

Search is in your DNA. You understand paid and organic search deeply, you have kept pace with how AI is reshaping the way people find and choose brands, and you know how to turn that into guests through the door.

You are a real collaborator. You bring a strong point of view and you hold it with humility, because the best ideas come from working closely with creative, with CRM, and with the operators who run our stores. You lift the people around you, and you develop the team you inherit rather than working around them.

You are curious about the guest. You understand the occasion, the play, and the reason someone chooses us over everything else competing for their time and money. That curiosity shows up in how you segment, target, and reach the right people with the right message, at both the national and local level.

WHAT'S IN IT FOR ME?:

Dave & Buster's is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.
  • Exclusive discounts on food and games at D&B & Main Event
  • Paid Time Off (PTO) that increases with tenure
  • 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
  • Medical, dental, vision and voluntary benefits
  • Part Time/Full Time benefits available
  • Sub Benefits:
  • Livongo and Telehealth benefits
  • 401k with company match following 6 months of employment
  • Buster's Legacy Fund (Supports Team Members during difficult Times)
  • Employee Assistance Program (EAP) Offerings
  • Work out facility on-site
  • Employee Power Card | Free Video Games


We work hard, play hard and have FUN!

Salary Range:
191600

273800

About Dave & Buster

Dave & Buster's Entertainment, Inc. is an American restaurant and entertainment business headquartered in Dallas. Each Dave & Buster's has a full-service restaurant and a video arcade. As of July 2021, the company has 140 locations in North America. The company has been profitable every year since it was founded.
Learn more about Dave & Buster
Size
15,000 employees
Market Cap
$1.6 billion
Industry
Net Income
-$125.2 million
Founded
1982
5 Year Trend
+5.3%
Revenue
$666.8 million

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